The Michael J. Fox Foundation Annual Report 2016 – Frameworks for Progress | Page 43

In October 2016, Nike once again
brought a piece of pop-culture history
to life. The 2016 Nike Mag shoe,
complete with revolutionary self-
lacing technology, was unveiled to
the world through an online draw and
international live auctions that in total
raised $6.95 million in just over a month
to support the Foundation’s mission.
Nike’s Tiffany Beers and Tinker
Hatfield at A Funny Thing
Happened on the Way to Cure
Parkinson’s, where the final pair of
self-lacing Mags was auctioned for
a record-breaking $200,000.
The limited-edition release of 89 pairs
of self-lacing Nike Mag shoes just like
the ones Michael J. Fox wore in Back to
the Future Part II electrified film fans,
sneakerheads and the PD community
worldwide through the eight-day draw,
auctions in Hong Kong and London
and a bidding war for the final pair at
the Foundation’s New York City gala in
November. Speaking to Foundation Board
member George Stephanopoulos on
“Good Morning America,” Michael J. Fox
summed up the excitement with a simple
statement: “The shoes are amazing.”
Through two events generating
worldwide interest in 2011 and 2016,
respectively, Nike has raised more
than $16 million for the Foundation’s
vital work and spotlighted the urgent
need for new and better treatments
for Parkinson’s.
2016 Annual Report
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