The Master Painter Australia - April 2016 Vol. 1 - Page 32

THE MASTER PAINTER AUSTRALIA 032 MARKETING FOR PAINTERS The Importance of Having a Website A website is the most powerful, and cost effective marketing tool a small business, particularly a local painting business, can have. If you don’t have one, you are cutting out an enormous slice of your potential customer base by shrinking your visibility. Not having a website also makes it harder to build your painting business’ credibility and customer confidence. So, if a website is so important, why do so many painting businesses not have one? There is a conception that creating a website is a complicated, and expensive task that will cost thousands of dollars. This is simply not true. In fact, a website is one of the most low-cost advertising tools you have at your disposal. A basic, two or three p Y