The Marketeer 1

THE MARKETEER

March 2014

How Shark Tank is changing how we think about innovation

Pg. 15

SHARK TANK

Plus

The top 5 marketing books of the year

Pg; 10

Vol. 1 Issue 1

Websites every marketer should be visting P. 16

P

Essential steps in collecting informal marketing research

Pg. 11

A look inside Tom Kelley's 'The Art of Innovation' Pg;20

Effective branding explained Pg. 12

Dylan McClusky