The Luxury Executive Quarterly Jan. 2015 | Page 12

BARON TEQUILA Baron Tequila is a new, ultra-premium tequila that is handcrafted in Tequila, Jalisco, Mexico. It is certified gluten-free and kosher, which is sure to add to its popularity. Twenty years of experience has gone into this tequila making process from the growing and harvesting of the agave to the triple distillation and bottling. Baron has achieved a uniquely clean and smooth taste through a natural process maximizing the power of the agave itself. After 10 years of growth, only the best parts of the agave are harvested for production and then slowly cooked at a low heat allowing for all the sugars to caramelize. A hand-guided pot-still distillation cooks off all of the impurities leaving only the best parts behind. Baron is then distilled three times to ensure a clean taste and no bad odor. All of their bottles are also made on site by glassblowing artisans with decades of bottle-making experience.