The Locksmith Journal Sep/Oct 2018 - Issue 58 | Page 78

78 • SAFES
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Taking stock of the new improvements at De Raat

Following office relocation and outsourcing warehouse and logistics back in July , De Raat has relaunched its range with competitive pricing , improved delivery service and remains true to its principle of promoting its dealer customer base .
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TO DO THIS DE RAAT HAS invested heavily in stock , increasing minimum stock levels of core products in order to meet customer demand . Additionally , focus on more competitive prices across certified safes , cupboards and filing cabinets is helping De Raat grow sales within its existing customer base . General Manager Mark Hawkins explains “ We know the quality of our products is excellent therefore we must improve our service and pricing to core customers in order to gain market share ”. Mark goes on to say : “ The introduction of next day delivery as standard for all products on a drop off service is a basic requirement , so we must do more to delight our customers .”
De Raat now offers a 15:30 order cut off for all next day drop off deliveries including pallet deliveries , plus an economy pallet rate if the customer does not require the product so urgently . Tracking numbers are provided for all next day deliveries and confirmed when orders are processed , meaning customers have visibility of their orders .
Whilst De Raat has invested heavily in increasing stock holding of core products , efficiencies made within the supply chain have enabled many price reductions across the range . Mark Hawkins is keen to add : “ De Raat products will never be the cheapest in the market but now offer great value for money and are way more competitive than ever before . We want our customers to able to confidently sell our products to their customers knowing they are competitive in the y to programme a time delay ttery replacement .
market whilst making a reasonable profit .”
In order to broaden its range offering and stand out from the crowd , De Raat earlier this year became the exclusive UK distributor for SentrySafe branded products . The SentrySafe brand has recently been resurrected by its owner Master Lock , and De Raat is handling all sales , logistics and after-sales service for SentrySafe branded product . Mark states : “ I ’ m delighted to be adding SentrySafe product to our range . Having previously worked with SentrySafe for many years , I know how good the products are and desired by end-user customers . Being able to manage all after-sales service requirements for SentrySafe products means De Raat has control over providing this crucial service for its UK customers ”. SentrySafe branded fire and water-resistant safes and chests are fully available from De Raat from November 1st 2018 .
‘ We want our customers to able to confidently sell our products to their customers knowing they are competitive in the market whilst making a reasonable profit ’
Even with the introduction of SentrySafe the De Raat brand remains core to its offering and true to its business model , which is based on always having stock at great prices , delivered when your customers want it . Being the firstchoice brand for Locksmiths , Safe Installers and Dealers remains the aim of De Raat and never trading directly with the end-user customer is still critical to the support they pledge to provide its customers .
Find out if De Raat has the products you need for your customers by calling 03300 585306 and speak to Kellie , Julia or Mark . www . deraat . co . uk
LOCKSMITHJOURNAL . CO . UK | SEP / OCT 2018