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YALE ENCOURAGES LOCKSMITHS TO MAKE THE
MOST OF NATIONAL HOME SECURITY MONTH SALES
»»NATIONAL HOME SECURITY MONTH
(NHSM) returned for its fourth consecutive
year this October, attracting support from
national press, magazines and radio, as well
as causing a stir on social media. As a result,
Yale is urging locksmiths to unlock potential
sales by capitalising on the campaign.
Figures reveal that domestic burglaries
surge by 38%* following the clocks going
back and onset of the darker evenings,
so the campaign coincides with this peak
time for security sales as consumers
seek to protect their families, homes and
belongings.
Fortunately, 40%** of consumers agree
that they’d prefer to use a professional to
install security products as opposed to
trying their hand at a DIY job. Therefore,
NHSM presents a significant opportunity
for locksmiths to benefit from the increase
in demand.
Throughout October, each week of
the initiative centres on a different
aspect of home security, with the second
week (w/c 10th October) focusing
on the entry points to the home and
securing valuables within it - providing
locksmiths with an ideal opportunity
to upsell and promote British Standard
locking solutions. Other weekly themes
include smart technology and outdoor
security, with the campaign culminating
in a seasonal tie-in with Halloween and
Bonfire Night – statistically the worst
period of the year for domestic theft and
damage.
This year NHSM has already gained key
support from leading security companies,
including Mul-T-Lock, UNION, Yale Door
and Window Solutions, and Lockrite, as
well as backing from the MLA and local
police constabularies.
Stephen Roberts, Marketing Manager
for headline sponsor Yale, comments:
“With the success of previous years,
we wanted National Home Security
Month 2016 to be bigger and better
than ever. A number of our locksmith
customers, including national brands and
independents, have signed up to support
the initiative and we’re looking forward
to working closely with them over the
coming weeks.”
www.homesecuritymonth.com or
[email protected]
New ABUS BSI* Cylinder Ranges
»»ABUS HAS INTRODUCED
a new TS007 BSI* cylinder
range, tested to BSI Kitemark
Scheme TS007:2014 1 Star
and approved to British
Standard BS EN1303. The
cylinders are suited to
customer specific Y14 and
Z14 euro profiles and on
an open ABUS House Z14
section.
The Y14 range features a
curved key profile and has
been proven that it cannot
be copied without the use
of an ABUS Y14 key blank.
Customers with Y14 sections
are guaranteed follow-up key
cutting business, now with
the security of BSI*.
The Z14 section features
a flat six pin cylinder that
does not require any special
key cutting tools. Available
for existing special section
customers and open ABUS
House section, the new Z14
BSI* range can be purchased
without any financial
commitment to a bespoke
section.
This Z14 open section BSI*
range is available till the end
of the year at a promotional
RRP of £33.00 for a 35/35
double. Customers with their
own Z14 or Y14 profiles can
upgrade their section to BSI*
at normal special section
RRPs.
Available from stock in
brass and nickel finishes, the
ABUS’ TS007 BSI* range is
suitable for use on PVCu,
wood and composite doors.
ABUS BSI* cylinders are
also available to order in UK
oval profile, and can also be
suited into a broad range of
other cylinder types including
UK rim, mortice screw-in,
Scandinavian, and padlock
cylinders.
The new BSI* range is
available either key differed
or keyed alike presented
in ABUS branded packing,
complete with two keys
and a security card.
As well as low
promotional
RRPs on the
Open House
section, there
is also an
FOC Counter
Display VK14
available
with any BSI*
15-cylinder
order with top discount
on this deal.
LOCKSMITHJOURNAL.CO.UK | SEP/OCT 2016