The Locksmith Journal Sep-Oct 2015 - Issue 40 | Page 15

industrynews • 15 PROUD SPONSORS OF THIS PAGE costly website. Locksmith Advertising can build a bespoke landing page, that has constant branding and unique content to ensure success of customers natural and paid for searches. It can also offer a run of multiple SEO and PPC campaigns on one platform. Landing pages for locksmiths are becoming increasingly popular, because they appear localised to homeowners searching for local businesses and services. This strategy is one which is created and monitored by Locksmith Advertising to ensure that your business improves its standing in the local community, and targets local potential clients. Locksmith Adverting also use Google AdWords to assist a landing page appear at the top of a locksmith search in google from people in your area. This software technology improves pages quality score and Google are more inclined to push your pages further up their search functions. Another area Locksmith Advertising reviews for its clients is the use of duplicate content and advising clients on the content for their sites or landing pages. Google and other search engines can penalise websites for using “duplicate content” and this can have a detrimental effect on the performance of a client’s site. One important key issue uncovered by Locksmith Advertising for online advertising, is the way in which more disreputable Locksmith companies may try and sabotage their competitors online advertising campaigns by ‘bumping up’ paid for ‘click throughs’. The impact on the advertiser is that it may appear to have received a high number of online enquiries for which their competitors are actually respo