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Farid Jiwa has been Director of family-run business, Keyprint, for over 20
years. Farid now runs the business along with his two brothers, Shah & Nagib,
MLA
that their father began in 1980, supplying the lock and key cutting industry.
Keyprint works very closely with all its
manufacturing supply partners, both
home and abroad. At the recent MLA
Expo at Telford, tools manufacturers,
Wendt from Germany and Peterson
from USA, were on hand to give the
Keyprint stand some international flair.
The Locksmith Journal sat down with
Farid to discover what gives Keyprint its
international appeal…
“We believe in longevity, especially as
businesses go through various cycles
of highs and lows, it’s important to have
stability and relationships that can only
develop over time. Our relationship with
many of our supply partners is long
standing. For example, our association
with Silca goes back 30 years. Silca are
the global leaders in producing quality
Key Blanks and Key Cutting Equipment.
In 2014 we will be celebrating our 10
he MLA Expo gives us an
years association with Ken of Peterson
excellent opportunity to meet
tools and this a consistent theme with the
our customers, new and old,
majority of our suppliers such Ingersoll
in a relaxed environmentKeso, Ronis, Yale,
Rand, Lowe & Fletcher, to talk
about new and current products. more
Assa, CDVi, RST, Wendt and many
Wewhom forward toif I have not named.”
look I apologise welcoming you
Farid begins. “Once we form a supply
to stand 125. This year’s show will
partnership we work hard to develop it
give us an opportunity to present
into something that is not to meet
some interesting solutions only beneficial
to both companies but, more importantly,
the ever increasing challenges. We
to the customers we serve. The MLA Expo
believe that these products relationship
clearly shows our working provide
solutions not just for todaysynergy that
with our partners and the but give
opportunity for the medium to long
this creates.
“Keyprint has welcomed our German,
term.
US, Czech Republic and UK associates
Ourto our stand to demonstrate their
focus on this year’s MLA Expo will
be in the following areas:
respective products, creating nine live
demo areas and adding value to the
Cylinders Solutions: We believe that partners
visitor’s experience. Our supply
we are more than happy to do this for us as
have a range of cylinders, including
ourthey share the Keyprint ethos of building
patented systems which give you
relationships between all components of
an excellent opportunity to increase
the Locksmithing industry.
your pro?ts with continuous repeat
“We view our suppliers as partners that
business. The product range is impressive.
are working together and offering mutual
In addition to the quality of cylinders
support. This adds value to the products
at competitive prices there are many
we are supplying and demonstrates how
bene?ts for you the be working together.
proud we are to locksmith. We hope
T
you can come and discuss these at our
stand number 125.
56 • www.locksmiths.co.uk
Once again the MLA Expo gives our
manufacturing partners to re-establish their
relationship with the UK locksmiths and
those who have travelled from further a?eld.
Finally, we look forward to discussing our
complete range of products and services at
stand 125. We hope you have a good show
and wish you continued success in your
business.
“Being all together on one stand at the
MLA Expo has really helped to strengthen
ties between our businesses and helps
Locksmith Opening Tools: We will be
to develop longstanding relationships,”
showing off our range of tools for
he adds. “We have exhibited our classic
vehicles, safes, domestic and commercial
core products at the show, reflecting
applications. Our team will be
both aspects of a locksmith’s trade,
demonstrating thesebeing and running a
that of security and tools able to offer
competitions to to the endfun as as well as
secure product add some user, you
providing the of the MLA Expo.
walk the aisle required service for these
products.”
Silca Key Cutting Machines: Our
association withthatis long established.
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