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NEXT CHAPTER BEGINS WITH A REBRAND
» » AS PART OF PLANS TO SIMPLIFY ITS
branding structure in the UK, ASSA is
now being marketed as a product range
from ASSA ABLOY.
The move by the global leader in door
opening solutions will provide customers
with a market-leading specification and
architectural hardware range under a
single brand.
Following the merger of ASSA and
ABLOY back in 1994, ASSA Scandinavia
has played an important part in the
development of the ASSA ABLOY brand
to become the leader, both in the UK and
internationally, for the specification of
door opening solutions.
In 2017, ASSA Sweden took the
decision to rebrand to ASSA ABLOY.
This move was a logical evolution for
the ASSA brand and further strengthens
the company’s project specification
capabilities. The rebranding has now
been completed in Scandinavia, with
rebranded products and packaging now
starting to be phased in.
Although
products will be
branded as ASSA ABLOY,
the business will market them in the UK
as the ASSA range from ASSA ABLOY.
The approach will allow the considerable
brand reputation of ASSA to be retained
and continue to be promoted.
Rebranded lockcases, cylinders and
strikes, including the 900 series, are
available now. Rebranded panic exit
devices, padlocks and hinges will arrive in
Q4. Rebranded steel strikes and handles
will arrive in Q1 2019. Changes to the
branding on ASSA keys and timings for this
will be confirmed in Q1 2019. Rebranded
packaging for these products in the UK will
arrive in Q4 this year and Q1 2019.
Eryl Jones, Managing Director of ASSA
ABLOY Security Solutions, said: “Since
ASSA first started to manufacture cylinder
locks in Scandinavia back in the 1930s,
it has been synonymous with quality,
high security and design. To this day, we
continue to develop and design products
to meet the needs of the most demanding
environments.
“Rebranding ASSA to ASSA ABLOY
will help simplify our brand structure
and make it easier for customers to do
business with us. We are excited about this
exciting next phase in our history and look
forward to what the future holds.”
www.assaabloy.co.uk
HELP LOCKS WITH A RECIPE
FOR SALES SUCCESS
Leeds-based Help Locks are enjoying strong sales,
thanks to how they market their business with social
media, with support from Brisant Secure through
its Ultion and Lock Lock marketing materials.
» » TO PUT THE STORY INTO
perspective, there have been a spate of
burglaries nationally targeting new build
properties as they are often specified with
a thumbturn cylinder to the front door.
Paul Stevens of Help Locks takes up the
story: “I recently responded to a call from
a homeowner to change a front door
cylinder following on from a social media
post from my Leeds Crime Watch page
which boats over 6,500 members. The post
flagged up that there were a gang of men
manipulating thumbturns on a particular
estate in Leeds.
He continued: “The customer upgraded
to an Ultion 3 Star cylinder without thumb
turn and whilst carrying out the work
had requests from numerous neighbours
to carry out the same job, followed by
homeowners from neighbouring streets.
The whole thing went viral within a matter
of hours and I now have over 20 jobs
booked in.”
Help Locks has always been marketing-
led with over 11,000 Facebook followers,
and have always used all of the marketing
materials for Ultion and Lock Lock from
the outset, including personalised videos.
Next Paul will be holding a home security
awareness event in the White Rose
Shopping Centre in October, with the full
support of Brisant Secure.
Steve Stewart, CEO of Brisant Secure
commented: “Paul shows what can be
LOCKSMITHJOURNAL.CO.UK | NOV/DEC 2018
Sponsored by ABUS
achieved with a proactive marketing
campaign when it comes to home security
and locks. An engaging social media
campaign, along with using all of our
tools to sell has helped him developed a
strong business and outstanding levels of
customer satisfaction as can be seen on
his 5.0 star Google review. He’s a credit to
the sector.”
www.helplocks.com
www.brisant-secure.com