The Locksmith Journal Nov-Dec 2017 - Issue 53 | Page 38

38 • MLAEXPO2017 Aldridge : Play it by the book When Aldridge Security is in town it’s not so much a case of what’s new but just how much is new – and how much is available? » » THEY’VE NOT EARNED THE TITLE OF the UK’s largest security wholesaler through sitting on their hands and their latest 800-page Multi Point & UPVC repair catalogue available at MLA Expo 17 showed once again just how committed they are to the sector. “We are always bringing new products into our range we offer,’ said marketing manager ,Paul Durrant. “We manufacture under our own brands Asec and Chameleon as everyone knows - but we also push everyone else’s brand. We have 20,000 product lines available for next day despatch and our new product brochure is crammed with everything we’ve produced or sourced in the past six months. ‘Easy retro fit products for PVCu customers are in demand. We produce CLASSICPRO AND ECLIQ: MUL-T-LOCK’S KEY TO ADVANCEMENT Innovation in high security locking solutions has seen Mul-T- Lock become one of the market leaders in cylinders within each platform and with not one, but two new products launched at MLA Expo 17 their intent to stay in the industry vanguard is clear. » » “CLASSICPRO AND eCLIQ products launched at the show have both been developed to offer enhanced security and benefit from the company’s commitment to innovation,’ said national sales manager, Kevin Menzies. “ClassicPro is an evolution of the Legacy platform and features a 10- pin telescopic mechanism cylinder and offers master key advancement that will allow system managers to open every door and control access for other users. “We feel that our newly launched eCliq system is more durable, secure and efficient than conventional locking systems, with all elements of access control handled by an electronic key. The cylinder is self-lubricating and is maintenance- free for up to 200,000 cycles. It has been developed by ASSA ABLOY during the last two years.” Mul-T-Lock also launched its new range of NE and NG padlocks at the show. On MLA EXPO 17, Kevin smiled and admitted: “We pack up our business and park it here for the weekend!” a new product catalogue of all lines every few months. We are also extremely mindful of dealing solely with the trade and make complete checks of all customers so we know everyone is qualified or a trade locksmith.” On MLA EXPO 17 Paul said: “We see so many of our customers there.” Safe growth for tiger spirit at Burg Wachter » » BUSINESS GROWTH OF double digits for each of the past three years has been just part of the positive news from safes and post boxes manufacturer Burg Wachter UK since purchasing Sterling locks as its subsidiary in 2014. ‘Our unit sales volume comes with the padlocks, post boxes and smaller items from both the Burg Wachter and Sterling ranges,’ says marketing director Rex Atkins. ‘But the lion’s share of our turnover comes from safes with 80 per cent. There are many more people now storing cash at home, particularly with interest rates being so low. We’ve expanded our range too with our Combi- line safes launching here at MLA Expo 17 and adding to LOCKSMITHJOURNAL.CO.UK | NOV/DEC 2017 Sponsored by ABUS ranges such as the Diplomat. In terms of sales aspiration, having been here only here years, we are well on our way to being the market leader for safes in the UK.’ ‘There are many more people now storing cash at home’ Burg Wachter don’t just talk about lion’s shares either, they also talk about tigers as the Yorkshire-based company are now an official sponsor of Castleford Tigers RLFC. Comment on MLA EXPO 17: ‘This puts us on the map with locksmiths. It tells the trade who we are.’