The Locksmith Journal Nov-Dec 2017 - Issue 53 | Page 34

34 • MLAEXPO2017 NEW RANGE WIN FOR DAVENPORT BURGESS AT MLA EXPO 17 » » EXPANSION INTO NEW areas, finding out how markets are changing within the sector, attracting new suppliers and picking up new customers were all part of MLA Expo 17 so far as key blank manufacturer, lock supplier and locksmithing tool maker Davenport Burgess’ sales and marketing director, Mark Davenport was concerned. ‘We are currently expanding into various areas of technology bids’ “We’ve taken on a new range by being here,” says Mark. “And the show gives us all the opportunity to assess where the market is at present. There are many who are a bit unsure at the moment. Individuals and businesses have traditionally visited high street retailers to get new keys cut, but as out-of-town shopping has increased as a result of large supermarkets and shopping malls, the buying habits have shifted and patterns of old seem to be changing to there being no real pattern at all. “We are currently expanding into various areas as technology bids. Automotive locksmithing is one of our latest additions.” Commenting on MLA EXPO 17, Mark added: “It’s always good to meet customers and suppliers. Perhaps there isn’t quite the same anticipation on visitors’ faces as there used to be with new product launches because they can see them on YouTube beforehand.” HOMESTAR : MEETING DOMESTIC MARKET DEMAND FROM GUNNEBO UK Domestic market demand has brought about Gunnebo UK’s Homestar, the new range of Chubbsafes, launched at MLA Expo 17. The company’s head of channel sales Darran Bailey sees it as a vital addition to the Chubbsafes brand. » » ‘THE HOMESTAR complements our existing Homesafe range and shows our commitment to the domestic market that is currently recording high levels of unit sales. The range is £2K rated, which also means it is rated for cover of up to £20,000 on valuables. There are three main sizes – the 17 litre, laptop size and a medium-size.’’ ‘We have undertaken considerable research and development into providing what the sector demands. In addition to jewellery that has long been a traditional safe stored sector there are now many other smaller items such as iPods and iPhones that are valuable and benefit from safe storage. The Homestar is ideal for this market.’ ‘We are looking for new partners interested in stocking and selling our Chubbsafes that appeal to all sectors from business to private usage. Deliveries of the Homestar start in January.’ ‘Homestar is ideal for this market’ Comment on MLA EXPO 17: ‘It gives us the chance to meet with new partners.’ New product range & new partners for APECS » » FAMILY VALUES, STRONG BUSINESS relationships and world class quality have been the hallmarks of APECS that was first established in Moscow in 1991, but which now trades worldwide, employs more than 600 and came to the UK four years ago. “We are very proud of our record in Russia where we are the number one manufacturer and distributor of security products,’ explained marketing director, Marina Logacheva. “We are now working with locksmiths, wholesalers, door manufacturers and fabricators here and have launched many lines. We’re particularly looking forward to rolling out the official launch of our 3* diamond cylinder, which made its debut at MLA Expo 17 along with the rest of our new range. “Understanding what we could bring to the table in the UK, where regulations and standards are different to those LOCKSMITHJOURNAL.CO.UK | NOV/DEC 2017 Sponsored by ABUS in Russia, has been our goal,’ says managing director, Nik Goncharov. “We believe our offering of the highest security products and family values - of providing a great service during and after sales will help in a market where we respect there is strong competition.” Commentingon MLA EXPO 17, he added: “Building relationships is very important to us. This show allows us to do just that.”