18 • INDUSTRYNEWS
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THE NATION IS ENCOURAGED TO GET SMART IN NEW TV CAMPAIGN
TAP , STRIKE , KNOCK , WHACK , BANG , POUND , SMASH
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WHATEVER TYPE OF hammering jobs you must do , the Hultafors Tools range of Hammers delivers all the power and precision you ’ ll need .
In this new generation range you ’ ll find Ball Hammers , Carpenters ’ Hammers , T-Block Hammers , Electrician ’ s Hammers , Sledge Hammers , Dead Blow Hammers and even Copper Hammers .
They ’ re tools that can handle the toughest work , delivering the best possible levels of precision , performance and safety .
Ergonomically designed for ease of use and with a range of sizes and a special grip technology , these Hammers are perfectly crafted for your needs .
With vibration damping features as well as reduced recoil and even an anti-sparking feature in one of the models , you can rest assured that the Hultafors Hammers will be the perfect additions to your toolbox .
www . hultafors . co . uk
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THE TV AD , WHICH PREMIERES 9TH October for a six-week long campaign , shows how keys are now a thing of the past thanks to the Conexis ® L1 .
Created by ad design agency The Fold , the advert will engage with homeowners showing the benefits of keyless living in day to day family life . The campaign , which will also include an increased use of digital and social channels , as well as a robust PR campaign led by Edson
Evers , introduces the new strapline : ‘ The smarter way to unlock your door ’. There will also include strong messaging in home improvement , national and regional press , as well as a complete overhaul of the Yale . co . uk website , reinforcing Yale ’ s commitment to supporting locksmiths , as the trusted and recognised experts , by driving consumer demand for their services .
The advert is a personal story of a daughter who comes back from travelling to surprise her Dad on his birthday , thanks to a virtual key her Mum has sent her . The advert will also highlight the various other ways of unlocking your door , using key tags and fobs as an alternative method to traditional keys .
www . yale . co . uk
APERIO ® TECHNOLOGY SHOWCASED AT AXIS EVENT
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ASSA ABLOY ACCESS CONTROL , A UK division of ASSA ABLOY , the global leader in door opening solutions , will be exhibiting its innovative Aperio ® technology at this year ’ s Axis Partner Showcase event in Knutsford .
Taking place at Tenants Hall in Tatton Park on 11 October , Axis Communications ’ event provides security installers and integrators with an opportunity to learn about the latest hardware and technology . This will cover physical access controls , security applications , transmission and storage , and video management software .
Those attending will be able to meet with representatives from ASSA ABLOY Access Control to discuss how its Aperio ® technology can enable mechanical locks to be wirelessly linked to an existing access control system .
Meeting BS EN 179 and BS EN 1125 standards , Aperio ® can help businesses
cut energy costs , reduce time and money spent on maintenance , and help deliver a flexible access control solution that can be easily adapted and updated when needed .
Gareth Ellams , Managing Director of ASSA ABLOY Access Control UK , explains : “ We are proud to work with Axis to demonstrate how advanced access control can be combined with wireless locking technology to deliver improved efficiencies in almost any application .
www . assaabloy . co . uk
LOCKSMITHJOURNAL . CO . UK | NOV / DEC 2017 Sponsored by ABUS