The Locksmith Journal Nov-Dec 2016 - Issue 47 | Page 66

66 • BUSINESSSUPPORT PROUD SPONSORS OF THIS PAGE 13 MILLION HOMEOWNERS FEAR HIRING A TRADESMAN »»HOME IMPROVEMENT marketplace, Plentific.com’s latest insight estimates that 13 million UK homeowners fear hiring tradesmen to carry out home improvement work. According to Plentific. com’s survey, 87% of homeowners fear hiring tradesmen and their key concern seems to be finding a reliable professional. 59% said their biggest hurdle is finding a tradesman that they know for certain can do their job properly. The nation is relatively relaxed about projects sticking to a timeline; homeowners were more keen on getting their projects done to a high standard. A fifth (19%) get concerns about their work being completed on time, with half (51%) fearing that their finished project will not meet with expectations. The region with the most confident homeowners was the South West, with 19% of local homeowners replying that they had no concerns about hiring a tradesman. This is a big contrast to concerned Londoners, of which only 5% said they felt completely comfortable doing so. There was a lot of variation at regional level. The biggest worry in Brighton was getting ripped off, as 74% of local respondents said they feared their job would be unfairly overpriced; a much higher statistic than the national average of 51%. When it came down to trusting tradesmen in the home whilst on the Co-Founder, Cem Savas job, the cities with the biggest fear factor were Cardiff (45%), Liverpool (44%) and Manchester (40%), which all showed greater concern than the national average (33%). Age also appeared to divide confidence levels on certain issues, with 68% of homeowners aged 55 and over voicing concerns about the reliability of tradesmen, compared to 45% of respondents under 35. Cem Savas, Co-Founder of Plentific.com, said: “Our survey shows why homeowners may hold back when hiring a Pro without seeing proper verification. These days people need more than just word-ofmouth recommendation, which is why we created Plentific. We’re here to change the way people feel about hiring a trade professional. We provide a transparent marketplace with verified and customerrated trade professionals, our guarantee and a secure payment service, enabling homeowners to feel confident about getting their job done.” WILL YOU BE AFFECTED WHEN THE DATA PROTECTION ACT IS REPLACED? »»IF YOU HOLD DATA ON individuals, you will be affected when the Data Protection Act (DPA) is replaced by the General Data Protection Regulation (GDPR) in 2018. This change will bring significant implications to any businesses processing personal data, particularly those with e-commerce, marketing, retail and wholesale business operations. The EU GDPR directive, which comes into force on the 25th May 2018, aims to protect privacy and personal data with clear penalties for those who fail to comply with the legislation. WHAT IS “PERSONAL DATA”? This act covers all data and meta-data held about employees, prospects, customers, suppliers or anyone else, where they are referred to as an individual, opposed to a company. For example, this does not apply to a company recorded as ‘Some Org Ltd’, but would apply to ‘Joe Bloggs, Managing Director at Some Org Ltd’. Therefore, any company that stores names and addresses is likely to be required to comply with this regulation. POST-BREXIT - DOES THIS STILL MATTER TO ME? When the directive comes into force in 20 months, the UK will still be governed by EU regulations. At a point when the UK leaves the EU, the GDPR directive will be used by the UK as a base for writing a replacement data protection directive. What’s more, if UK LOCKSMITHJOURNAL.CO.UK | NOV/DEC 2016 organisations intend to trade with EU organisations, they will need to adhere to the GDPR, so this matters to most businesses regardless of Brexit. HOW DOES GDPR DIFFER FROM THE CURRENT DATA PROTECTION ACT? Overall, the scope of GDPR is greater than the DPA, and it is easier to define the point when breach occurs. More responsibility is placed on the holder and processor of data and full control is firmly with the owner of the data. THE KEY CHANGES INCLUDE: • When data is collected, the purpose of this must be made clear • A company must delete data if no longer used for the purpose it was collected • The subject has the right to be erased on request • Firms handling a large amount of data, or sensitive data, must appoint a data protection officer (DPO) • All businesses in the EU must be complaint, as must companies trading with organisations within the EU Surprisingly, 44% of IT professionals are uninformed of these new rules according to Computer Weekly and in the experience of OpusVL, very few companies that the software supplier has talked with has even heard of the impending GDPR. Source: OpusVL