The Locksmith Journal May/Jun 2018 - Issue 56 - Page 104

104 • SAFES PROUD SPONSORS OF THIS PAGE De Raat builds strength and momentum in UK market » » DE RAAT, AKA SAFES (UK) LTD, has been active in the UK market for many years, supplying a number of different branded safes to meet the needs of its customers and priding itself on good customer service. The company has always strived to grow year on year but over recent years the business has found it difficult to maintain the level of growth it experienced earlier in its history. Juggling stock requirements against demand whilst remaining competitive servicing an ever- changing customer landscape has been challenging. Safes (UK) has met this challenge by launching some initiatives to strengthen its position and return it to sustainable growth. Back in 2017 Mark Hawkins, previously of SentrySafe and Master Lock, started working with Safes (UK) on a consultative basis to help grow the business through increasing sales. “Having worked in the industry for over 10 years I was delighted to help a company I knew had the support and backing of its European owners”, explains Mark. ‘moving the office and warehouse enables the business to implement huge improvements in delivery services, product storage capacity and sales growth’ But what became clear was how the business wasn’t geared for growth in its current state. Mark continues “we started to change small elements of the business such as range changes, a new catalogue and increased stock holding but soon realised that it wasn’t enough”. It was decided further changes were required in order to achieve the company’s growth objectives. The result has seen a double- digit sales growth on the previous year and more enquiries for bespoke projects than ever before. Further improvements are underway this year with the company changing its name from Safes (UK) Ltd to De Raat Security Products Ltd, in order to strengthen the brand in the UK market. The range is divided into two sub brands, DRS – Certified Safes and Protector – Non- certified Safes, but both linked to De Raat. The other brands available from De Raat Security Products are Fire King (exclusive) and Technomax. There are a further three new additions to the range planned for Q3 of 2018. In July this year De Raat Security Products will be relocating its sales office to Corby, Northamptonshire and the warehouse to be managed by a third party logistics/ distribution specialist. Mark Hawkins commented: “It’s sad LOCKSMITHJOURNAL.CO.UK | MAY/JUN 2018 Sponsored by Insafe | | to be moving away from where the company started, however the moving the office and warehouse enables the business to implement huge improvements in delivery services, product storage capacity and sales growth, to further improve the experience of our customers and stakeholders.” Apart from a great, new central location, the new premises boasts the latest ICT equipment to enhance communications and work flow systems to improve overall business efficiency. The new premises also provide space for a show room area so De Raat Security Products can now proudly show off the great safe products they have in their range. Despite the changes De Raat Security Products’ aim still remains unchanged; to be the first-choice brand for Locksmiths, Safe Installers and Dealers. Never trading directly with the end-user customer is still critical to the support they pledge to provide its customers. Mark Hawkins will continue to lead the changes in a consultative capacity and his ‘hands-on’ approach will keep pushing the business forward in the right direction to continue building strength and momentum in the UK market.