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ASSA ABLOY UK Unveils New
Opening Solutions Name
» » ASSA ABLOY UK, A
division of ASSA ABLOY Group,
the global leader in door
opening solutions, has unveiled
its new name, with the business
now being known as ASSA
ABLOY Opening Solutions UK
& Ireland.
The new business descriptor
reflects ASSA ABLOY Group’s
on-going commitment to
strengthening the ASSA
ABLOY brand, and helping its
customers to better understand
the organisation’s solutions,
services and capabilities.
Alongside the launch of ASSA
ABLOY Opening Solutions,
the Group has also launched
two other business descriptors
– ASSA ABLOY Entrance
Systems and ASSA ABLOY
Global Solutions
which will
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be gradually introduced in UK
& Ireland, and globally. The
change will enable the company
to maintain a segmented and
focused approach, easily guiding
customers to the division that
is best positioned to help meet
their needs, while ensuring
ASSA ABLOY continues to grow
as a recognised brand.
In line with the introduction
of ASSA ABLOY Opening
Solutions UK & Ireland, the
business units that form ASSA
ABLOY Opening Solutions in
the UK, are also being re-named
to better meet their customers’
requirements and provide
clarity to their offerings.
Tina Hughan, Marketing
Director for ASSA ABLOY
Opening Solutions in the UK &
“The launch of
1 Ireland,
10/07/2018 explains:
15:40:26
ASSA ABLOY Opening Solutions
will help us more clearly
communicate our knowledge,
experience and expertise to our
customers. The new business
descriptor encompasses what
we offer in a simple, easy-to-
understand way, while our new
business unit names will help
make it easier for customers to
do business with us.
“We are always focused on
what we can do to improve
the customer’s experience. We
believe this approach will help
strengthen our existing offering
and consolidate our position
in the market as a world leader,
so we can better support our
customers.”
Security Solutions and Access
Control will now combine
to create the Door Hardware
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& Access Control Group.
Meanwhile, UK Specification
will be renamed as the Project
Specification Group, and
Security Doors will now be
simplified to the Door Group.
These three Groups will also
join the newly-formed High
Security & Safety Group, which
includes the renowned Chubb
Locks Custodial Services and
Pickersgill Kaye brands, which
will also transition to ranges
from ASSA ABLOY.
The company’s well-known
global brands, such as Yale,
Abloy and Mul-T-Lock remain
the same.
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