Brisant Federal advert.qxp_Layout 1 04/04/2018 13:29 Page 1
28 • INDUSTRYNEWS
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GET YOUR MARKETING
RIGHT AND THE SALES
WILL FOLLOW
Marketing is a business discipline
that can – and should - be adopted
by companies or sole traders of any
size. Steve Stewart, CEO of Brisant
Secure, explains how modern-day
marketing tools can help close more
sales and yield greater margins
across the locksmith sector…
Stockists with service
01924 410 200
brisant-secure.com
SUPPORT FOR UPSELLING
For customers going
out on emergency calls
for cylinder replacements
with the sole view of
selling Ultion (supported
by our effective marketing
materials and our £1,000
security guarantee) there are
also upselling opportunities
to Lock Lock. Not only is this
arguably the most secure
door handle, it also benefits
from a beautifully unique
seamless and edgeless
design. From a marketing
perspective, support
materials are available at
www.ultion-lock.co.uk and
www.lock-lock.co.uk, which
are designed to clearly
communicate product,
which in turn, helps to close
more sales.
LOCALISED MAIL DROPS
Burglaries and break-ins
pose an opportunity to post
drop cards and flyers in the
area. Local crime statistics
(to within the nearest mile or
3 miles of a UK postcode) can
be found through the Brisant
Secure website, with further
advice on more localised
marketing opportunities.
For campaigns like this, the
general advice is to make
a plan, use the proven
LOCKSMITHJOURNAL.CO.UK | MAR/APR 2018
Sponsored by Lockex 2018 - Security & Fire Safety
marketing resources from
Brisant Secure, then review
the sales that have been
generated, and repeat.
CONNECT WITH
CUSTOMERS – AND
OTHER LOCKSMITHS
Companies with an online
presence will benefit from
reviewing any existing
websites in terms of relevant
and up-to-date information
and adding links to suppliers
such as Brisant Secure, which
have been designed with the
consumer in mind. The most
powerful online content
must be relatively new,
engaging and with a call to
action. Setting up a company
Facebook page and Twitter
account takes minutes but
engages consumers and
helps to connect locksmiths
up and down the country.
DON’T FEAR MARKETING
Statistics show that
businesses (regardless
of size) that are great at
marketing, are also the most
successful. With a wide-
ranging marketing support
programme Brisant Secure
has been helping locksmiths
build their businesses
for years, so why not join
them?