HARDWARE&SECURITY • 21
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ERA and its extensive product range,
including traditional security solutions as
well as cutting edge smartware, can offer
advice to help minimise risks.
ERA’s Head of Marketing Tania Tams said:
“As a responsible manufacturer, we are keen
to explain how investing in security now
could save heartache in the future. Since
fitting an inferior security product could cost
the end user dearly, not only financially,
but also in terms of inconvenience and
emotional distress, we want to provide
products that can be relied upon.
“Our traditional range of locks covers all
essential lock types for securing external
doors, including euro cylinders, mortice
locks and night latches.”
Tania continued: “For example, with
lock snapping widely recognised as a
form of entry for intruders, ERA’s Fortress
cylinder lock offers maximum resistance
against entry by snapping, along with being
anti-pick, anti-drill and anti-bump. The
Fortress’s first defence is its British Standard
TS007 3* status with the ‘3*’ clearly visible to
deter any would-be intruder.
“Most homeowners wouldn’t recognise
that a cylinder without stars is not
recommended if it is their only security
line of defence, or even that a 1* cylinder
is only recommended with a 2* door
handle. A lot of people assume ‘a lock is a
lock’ and wouldn’t even be aware of the
different stars on a lock or BS markings.
“Once end users understand the
snapping risk is vastly increased with
a standard no star cylinder, the ERA 3*
Fortress becomes the obvious choice.”
SECURING WINDOWS
Tania said: “Similarly, whilst window locks
can often be overlooked, they are a crucial
line of defence when it comes to securing
a property. Simple steps, such as making
Clive Oakley
sure window locks are fitted and used is
important. However, fitting a superior
window lock such as ERA’s extreme3, with
3D locking around the edge of the window,
gives greater protection. We believe it is the
most secure window lock on the market and
the best defence against intrusion.”
‘APPLESQUE’ HARDWARE
Innovation is integral to ERA’s philosophy,
as exemplified by the company’s smartware
range of security products, including its
newly launched HomeGuard Pro, a cloud-
based alarm system operated using a single
smartphone app.
“Being cloud-based brings benefits
such as the ability to monitor multiple
hubs from one account, real time alerts to
all contacts and the delivery of upgrades
quickly and easily directly to the hub.”
HomeGuard Pro works with Lightwave
to fully integrate with ERA’s new
products including DoorCam, a Wi-Fi
video doorbell and TouchKey, a keyless
smartlock, creating a total state of the art
home smartware solution.
Touchkey is coming to market this
spring and it will be important to ensure
that customers are armed with the
product knowledge and technical support.
Darren Waters said: “We have to overcome
consumers’ fears about security and
reliability and the risk of people hacking
into electronic products.
“TouchKey has robustness. We have
partnered with a company called UniKey,
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Sponsored by Lockex 2018 - Security & Fire Safety
a leader in Bluetooth locking technology,
praised for its ‘fantastic software.’ Also,
it’s sometimes tough to make hardware
‘pretty’ but our TouchKey is sleek, dare I
say it, ‘Applesque’.”
TESTING TIME
Clive Oakley, supply chain operations
director, had some mind-boggling
numbers for visitors. The company brings
in 85 pallets a day, with 40ft containers
coming from the Far East, has 7,000
different products in the warehouse,
produces 25,000 multi-point locks a
month and master-keys cylinders which
can have 70 components. “That’s like
building a Swiss watch,” explained Clive.
He added: “Our supply chain is
complex. We have built the facility so it
can grow. We are enhancing and future-
proofing the traditional skills we have
been using for the past 180 years.”
ERA seriously puts products through
their paces at its test centre, where they are
effectively bashed and battered to within an
inch of their lives at the security performance
test rig. As well as digital ‘lock-pushing’
buttons which can test locks 100,000 times
if necessary, there are tests for durability in
the face of salt spray, the cumulative impact
of humidity and heating and cooling cycles.
Clive said: “We are looking to put products
through much more realistic conditions than
some other companies do.”
Visit www.eraeverywhere.com