The Locksmith Journal Mar-Apr 2017 - Issue 49 | Page 8

8 • INDUSTRYNEWS
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NEW SECURITY AWARENESS CAMPAIGN

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YALE IS URGING locksmiths to take note of its latest consumer campaign , ‘ Who has the keys to your home ’, to drive demand for locksmith services .
Yale has recently launched a new campaign surrounding the common household issue of lost and misplaced keys , to raise awareness of the number of people that potentially have access to our homes .
With recent figures suggesting that UK homeowners have shared , and subsequently lost track of , nearly 20 million spare keys * given out to neighbours , family members and trade professionals , the campaign has been launched to make consumers aware of the risk of potential break ins with their misplaced keys .
Yale recognises that spring is the prime time for house movers , and therefore they should be made aware of the security risks that come alongside buying a new property . The Home Office have released figures showing that homeowners are more than twice as likely to be burgled in the first 12 months of being in a new home **. With consumers being aware of this potential risk to their properties , homeowners will be looking for security solutions to protect their homes , which in turn will increase sales opportunities for locksmiths .
The campaign is being supported by on-going promotional activity in both national and regional press , property blogs and also alongside a strong social media campaign . There are a
number of resources available , including an infographic filled with security statistics and a consumer awareness video , which can be found on the Yale website .
Consumers will be made aware of the increase in number of burglaries occurring with stolen keys , and will be advised to consider installing a superior strength cylinder . Yale ’ s Platinum 3 Star Euro Profile cylinder is the perfect option as it ’ s TS007 3 Star accreditation means it will provide maximum security against all known cylinder attack methods .
Yale is also encouraging locksmiths to maximise security sales by offering consumers smart solutions . The new Yale Conexis ® L1 allows consumers to configure , control and unlock their smart door lock from their
Sources : 2016 Home Office , 2015 LV , 2016 Money Adivce Service , 2016 Safewise .
Who ’ s got the keys to your home ?
30 % of burglaries
occur through a front door
Nearly 20m spare keys
Brits lost after sharing them with neighbours , friends , family and trade professionals
Keys
are the number one most commonly lost item for UK adults
You ’ re 2x as likely
to be burgled in the first 12 months of being in a new home
2 spare keys
are estimated to have lost in each UK household
smartphone via Yale ’ s secure Bluetooth app . Without the need for a physical key , the threat of a thief entering a home using a spare key is eliminated .
www . yale . co . uk / tradeuk

SECURITY & COUNTER TERROR EXPO 2017

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ABLOY UK IS INVITING VISITORS TO stand B65A at Security & Counter Terror Expo ( SCTX ) 2017 to discuss the latest innovations in access control technology to help achieve dynamic lockdown .
Abloy will be showcasing its range of high quality compliant locking solutions , including low energy electric locks , LPCBrated padlocks , and its revolutionary PROTEC2 CLIQ Connect system .
Taking place on 3-4th May 2017 at London ’ s Olympia centre , SCTX is the UK ’ s leading national security event for professionals responsible for protecting business , national infrastructure , governments and nations against terrorism .
Visitors to Abloy ’ s stand will be able to get an interactive demonstration of a number of electric locking solutions , get hands-on with the company ’ s collection of mechanical and electro-mechanical padlocks , and learn how Abloy products can be combined to help achieve dynamic lockdown .
Abloy will also be demonstrating PROTEC2 CLIQ , a web-based security management solution that allows for the remote management of diverse or large electronic master-keyed sites at any time , from anywhere in the world .
The PROTEC2 CLIQ system provides comprehensive audit trails on cylinders and padlocks , recording who used each key , where and when with the ability to remove permissions quickly and easily for lost or stolen keys from the system , thereby providing secure key management at all times .
The latest innovation of the system - CLIQ Connect - utilises a revolutionary highly encrypted online management system that uses advanced Bluetooth 4.0 technology , enabling users to update keys wirelessly from their smartphone .
Steve Wintle , Head of CNI at Abloy UK , said : “ We ’ re keen to speak with security specifiers at SCTX to discuss the current threat of terrorism and the role of access control in preventing potential attacks and providing a quick response when needed .
“ To achieve dynamic lockdown , an organisation needs the ability to quickly restrict access and egress to a site or building - or areas in the building - through physical measures in response to a threat .
“ By combining a number of our access control devices – such as Abloy padlocks , electric locks , and PROTEC2 CLIQ – a bespoke and effective security provision can be created to ensure maximum security .”
www . abloy . co . uk
LOCKSMITHJOURNAL . CO . UK | MAR / APR 2017 Sponsored by Insafe International