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YALE IS URGING locksmiths to take note of its latest consumer campaign , ‘ Who has the keys to your home ’, to drive demand for locksmith services .
Yale has recently launched a new campaign surrounding the common household issue of lost and misplaced keys , to raise awareness of the number of people that potentially have access to our homes .
With recent figures suggesting that UK homeowners have shared , and subsequently lost track of , nearly 20 million spare keys * given out to neighbours , family members and trade professionals , the campaign has been launched to make consumers aware of the risk of potential break ins with their misplaced keys .
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Yale recognises that spring is the prime time for house movers , and therefore they should be made aware of the security risks that come alongside buying a new property . The Home Office have released figures showing that homeowners are more than twice as likely to be burgled in the first 12 months of being in a new home **. With consumers being aware of this potential risk to their properties , homeowners will be looking for security solutions to protect their homes , which in turn will increase sales opportunities for locksmiths .
The campaign is being supported by on-going promotional activity in both national and regional press , property blogs and also alongside a strong social media campaign . There are a
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number of resources available , including an infographic filled with security statistics and a consumer awareness video , which can be found on the Yale website .
Consumers will be made aware of the increase in number of burglaries occurring with stolen keys , and will be advised to consider installing a superior strength cylinder . Yale ’ s Platinum 3 Star Euro Profile cylinder is the perfect option as it ’ s TS007 3 Star accreditation means it will provide maximum security against all known cylinder attack methods .
Yale is also encouraging locksmiths to maximise security sales by offering consumers smart solutions . The new Yale Conexis ® L1 allows consumers to configure , control and unlock their smart door lock from their
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Sources : 2016 Home Office , 2015 LV , 2016 Money Adivce Service , 2016 Safewise .
Who ’ s got the keys to your home ?
30 % of burglaries
occur through a front door
Nearly 20m spare keys
Brits lost after sharing them with neighbours , friends , family and trade professionals
Keys
are the number one most commonly lost item for UK adults
You ’ re 2x as likely
to be burgled in the first 12 months of being in a new home
2 spare keys
are estimated to have lost in each UK household
smartphone via Yale ’ s secure Bluetooth app . Without the need for a physical key , the threat of a thief entering a home using a spare key is eliminated .
www . yale . co . uk / tradeuk
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