INDUSTRYNEWS • 21
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SPRING CONSUMER CAMPAIGN DRIVES
DEMAND FOR LOCKSMITHS
»»WITH INCREASING
amounts of UK homeowners
turning their backs on DIY
projects, the ‘do-it-for-me’
trend is growing at a pace. In
fact, according to research by
Euromonitor, Brits in their 20s
and 30s lack the confidence
to undertake even basic DIY
tasks.
With this in mind, Yale is
running ‘Security Spring Clean’,
a major consumer marketing
campaign designed to drive to
demand for locksmith services
throughout the spring months
and beyond.
The campaign outlines how
homeowners can undertake
a quick and simple home
security audit as part of their
annual spring clean, with
advice such as “change the
locks on all external doors
and windows,” “update your
letterplate to avoid fishing
crime,” and “check your
burglar alarm is in good
working order.”
Consumers are then
advised to contact their
local locksmith for more
www.Locksmith-Advertising.co.uk
information and advice,
as well as a no-obligation
quote.
The campaign is supported
by an on-going programme of
promotional activity in national
and regional press, as well as
on social media. Yale has also
produced a Security Spring
Clean infographic and home
security checklist, which can
both be found on the Yale
website as well as various
online consumer publications.
Hannah Adk [