17
Why lose an opportunity to
generate new leads free?
»»THAT’S THE MESSAGE THE
developers of Locksmith Local website are
sending out to all Locksmiths and Auto
Locksmiths, encouraging them to register
their details on the newly launched online
database.
Locksmith Local has been designed to
encourage homeowners, letting agents and
landlords to search by postcode for local
Locksmith businesses. The site is built to
ensure only business who are genuinely
local to the postcode being inputted, show
up first on the findings list.
Borne out of an intense survey conducted
by Clearview Group, also owners of
Locksmith Journal, several years ago, the
site already included a comprehensive list of
Locksmiths and Auto Locksmith nationally,
however in order to ensure all details are
correct the organisation is encouraging
Locksmiths to log on and claim their listing.
Rob Exley, managing director of
Locksmith Local explains: “We had
already built up a comprehensive
database, developed from our quest
to enroll individuals to subscribe to
Locksmith Journal. Firstly, we utilised
the data of Locksmiths to establish their
needs for a searchable online website and
created the site in accordance to what we
believe Locksmiths wanted.
“We were then able to use the list to
ensure that the site was up and running as
soon as it went live. All Locksmiths from
our database are included, but we need
to ensure that those details are correct
and have been calling on Locksmiths to
register their listing online and use the site
to sell their business.”
In order to promote the site to users,
Clearview Group has been using specialist
SEO, allowing the site to reach out to
people.
“We have made a considerable
investment in the site, we want it to
work well for both Locksmiths and the
users, so encourage business owners to
take advantage of this opportunity and
start generating leads for FREE!” Rob
concludes.
To claim your free listing, log on to
www.mylocallocksmith.com and
follow the instruction, for further
help call 01226 321450
Lockex Overseas Promotion
»»A TWIN TRADE FAIR EVENT HELD IN
March at Nuremburg, Germany
comprising of FENSTERBAU FRONTALE
and HOLZ-HANDWERK, saw Clearview
Group promote its up and coming
exhibition Lockex, along with the Groups
many industry magazines.
The Show, held between 16th and
19th March brought 110,581 experts
from the wood and window industries
together, seeing the second day for the
event record an attendance of over 38,000
visitors.
Clearview Group utilised the four day
show to meet and discuss with potential
visitors the benefits of advertising
through its catalogue of industry
magazines, along with its online weekly
newsletter - Clearzine.
Rob Exley, managing director
Clearview Group commented: “It was
non-stop for the whole four days. We
have never attended a European show of
this scale before and the response to the
products and services we offer was truly
surprising.”
LOCKSMITHJOURNAL.CO.UK | MAR/APR 2016
Sponsored by ABUS
Clearview exhibited at the show as part
of the UK Pavilion, organised by industry
governing body GGF and hosted four
other UK based businesses: the FIT Show,
Ritec, Glazparts and GQA Qualifications.
Steve Sidebottom, joint managing
director Clearview Group said: “The event
was a huge success in terms of customer
contact and lead generation.
“The main benefit attending the show
for Clearview Group was to increasing our
profile of the Group and our products;
Clearview, Pro-Installer, Locksmith Journal,
Clearzine, Wildcat Marketing; the PR and
marketing arm of our business, and this year’s
Locksmith exhibition; Lockex - taking place
in September at the Ricoh Arena, Coventry.”
Clearview will be setting up its stall
up again in April at the UK’s largest
fenestration show, the FIT Show 12th to
14th, endorsing Lockex 2016 to visitors
and further potential visitors.
Go to www.lockex.org to register today