MARKETINGSUPPORT
SPONSORED BY ALDRIDGE SECURITY
keyULTRA_Ad_257x87_Layout 1 25/07/2011 10:08 Page 1
Purplex gives CPA’s
online marketing
a ‘new direction’
Purplex Marketing has
been working with a leading
installer support body
to transform its online
marketing.
The Consumer Protection
Association (CPA) partnered
with Purplex to implement
a new website, online PR
and marketing and mobile
optimised email marketing
campaign.
The results have been
phenomenal says Jeremy
Brett, CPA Director:
He comments: “We
recognised our website and
online marketing needed an
overhaul and new direction.
Purplex built us a fully
responsive, mobile optimised
website that is best in class and
built with the future of online
marketing in mind.”
“A content marketing
strategy, full of knowledge
sharing articles, white papers,
surveys, downloads and
informative content is also
underway. The results have
been phenomenal – we had 46
quality enquiries within two
weeks of the site going live.”
Jerry says that the
combination of Purplex’s
industry knowledge and web
and digital expertise has added
a new dimension to the way
the CPA can communicate
with its members; and attract
new ones.
Steve Matthews, who heads
the Purplex digital team, led
on the project. Steve holds a
Masters Degree in Applied
Computing.
He comments: “Web has
moved on. It’s no longer about
having a good static website,
it’s about user experience.
Websites need to be content-
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rich, graphically appealing
and mobile optimised as 53%
of visitors now view websites
using their tablet or mobile
phones. Having a level of
interaction is key to converting
visitors into leads. The new
CPA online strategy delivers all
of this.”
As an integrated full-service
agency, Purplex employs 30
people – with expert teams in
PR, digital marketing, design
and direct marketing.
All members of the team
are extensively trained in the
window, door, conservatory
and glazing industry.
Regulated by the Financial
Conduct Authority (FCA)
The CPA provides Insurance
Backed Guarantees (IBGs)
and deposit protection to
installers carrying out home
improvements.
Recognised by consumers
as one of the most trusted
resources for finding
accredited and vetted
installers, the CPA also offer its
members a host of beneficial
schemes such as marketing
support; training seminars;
sales presentation advice and
quarterly assessment reports.
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