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DIY social media hints & tips you ’ re sure to ‘ like ’
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ACCORDING TO RESEARCH , 71 % OF consumers who have had a good social media service experience with a product are likely to use it and recommend it to others . APECS marketing director , Marina Logacheva , suggests a few tips on how to make sure that you attract more ‘ organic ’ followers of your business using Facebook …
THE BASICS
Create a page for your business and include information about who you are and what you do . As soon as someone likes / follows your page , they will be able to see your posts , so make sure you ’ re creating content that keeps them entertained , interested , and more likely to recommend your business to more people .
1 . SPARK CONVERSATION
An update this January 2018 means Facebook now prioritises ‘ meaningful interactions ’ ( like commenting and sharing ) from friends and family , over mere ‘ likes ’ and content from brands . Actions requiring ‘ more effort ’ suggest that users are more engaged and Facebook wants users to be more inspired . This does mean , however , that it becomes trickier to get attention to your company profile page . Focus on quality content that ’ s get people talking – for the right reason – by :
• Including questions .
• Staying relevant ( summer : protecting your property while on holiday / locking up bikes , winter : longer / darker nights , Christmas presents , etc .)
• Ask your friends and family to comment and share your posts
• Comment on comments ; the more comments , the more opportunity to be seen .
2 . GENERATE EMOTIONS Facebook further prioritises posts with
‘ loves ’ over ‘ likes ’, so try :
More real-life pictures . Showing your daily challenges and ‘ wins ’ may feel a bit much at first , but if it helps to get more attention , and possibly more new customers , why not to ty it ?
Click on the right-hand corner of the area where you write a post , to ‘ make a poll ’. They can give you some useful free insights about your customers , as well as up to a 20 percent boost in ‘ traffic ’.
3 . ENCOURAGE SHARES
You want people to share on their wall , or even send a link to their friend , here are some ideas :
• Record a short ( 1 minute ) video discussing different products such as padlocks / bike locks .
• Create DIY videos that show off your professional knowledge , while promoting your products and services .
• Video instructions for doors / locks that consumers can look back on after a purchase or use to help them make a decision on which to buy .
• Don ’ t forget to add your contact details in the comments , so they can contact you directly .
4 . LIVE VIDEOS
As Mark Zuckerberg said “ live videos on average get six times as many interactions as regular videos ,” so try :
• Making a live video of you at work ( without revealing any trade secrets !) once a week .
• ‘ Tease ’ future instalments to generate excitement / ask followers what they ’ d like to see next .
5 . CROSS-PROMOTION
Benefit your existing customers , attract new ones . and potentially save time and money on advertising by :
• Identifying a local business that complements yours – estate agenst , cleaners , home decorators , car wash – then make contact asking if you can promote each other ’ s businesses to your friends and followers .
• Offer joint discount , where both of you provide reduced rates when someone makes a purchase from both of you .
• Propose to a home improvement store – or similar – that you ’ d like to host a demo about the security market or common DIY mistakes . You could allow record this as a video post .
6 . SPECIAL OFFERS Create special offers in exchange for email . Email addresses are like gold dust for any business because you will be able to reach out to that customer personally , so create special offers in exchange for contact details then use a free system , like mailchimp . com , to easily create and send mass e-mails .
7 . THINK MOBILE
Optimise your Facebook posts for mobile phones for the 90 percent ( according to statistics ) of users that prefer it on that device by :
• Using shorter posts that are easier to read on a small device
• Posting at peak mobile usage times , ( around 9 am and 5 pm when people are travelling to and from work )
8 . TIME-SAVING TIPS Seek out tools that let you create posts faster , so you can concentrate on your ‘ day job ’, without neglecting your Facebook page :
• Magisto . com lets you create and edit videos quickly and distribute across multiple channels and devices
• Get free stock images from Pexel . com
• Canva . com is great for adding copy , images , etc . to your posts .
LOCKSMITHJOURNAL . CO . UK | JUL / AUG 2018 Sponsored by APECS