100 • SAFES
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Phoenix create
new markets
whilst still
future-proofing
customer
interests
»»LOCKSMITH JOURNAL’S
Editor, Stephanie Wright recently
visited Liverpool based, Phoenix
Safe Company to chat with the
company’s managing director,
Daniel Thompson about how the
business had evolved more so over
the last few years; developing its
product offering to cater for its
existing and new markets, futureproofing its marketing initiatives
to protect its customer’s interests
and the passion the business
has on ensuring it promotes the
highest standard of products to the
market.
Phoenix Safe Company is one
of the oldest UK manufacturers of
safes and security products and can
trace its history back to Liverpool
in 1799. At that time, it was known
as the Richmond Safe Co. Ltd., and
was supplying the maritime trade
between England and the United
States with iron banded or iron clad
wooden strongboxes and seamen’s
chests.
In 1986, the latest incarnation of
the business took place with the
formation of Phoenix Safe Co. Ltd.
The business then had the idea to
cater for the emerging technological
market and during the early 80’s a
new design concept was created
in the form of a fire resistant safe,
which would be able to protect
technology data and information.
Demand grew, and towards the
end of 1987 Phoenix’s management
team took the decision, in order
to produce a more cost effective
range of safes, to transfer part of
the manufacturing from its UK
operation to Korea, under the
guiding eye of the company’s UK
production team.
Managing Director Daniel
Thompson whose father was one of
the previous owners and managing
directors of the business, advised
on the business past and future:
“In those early days as Phoenix
Safe, the company specialised
in the protection of vital data for
paper and computer media, our
fire resistant safes are some of the
most widely used across the UK and
Europe, with a life-time after the
fire replacement warranty, the safes
are designed to hold and protect
irreplaceable media against fire
at temperatures in excess of 1000
degrees centigrade.
“With the range concentrated
on fire protection, we become
recognised as a brand leader in
this area, developing a strong
sales channel through the office
equipment dealer network and
computer supply specialists.
With a need to expand the
company further we embarked on
the development of a range of small
domestic type home safes and light
weight, high security graded safes,
which we have been developing and
expanding over the last 20 years.
Continued on page 102 >>>
LOCKSMITHJOURNAL.CO.UK | JUL/AUG 2016
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