The Locksmith Journal Jul-Aug 2015 - Issue 39 | Page 25

industrynews • 25 PROUD SPONSORS OF THIS PAGE Pay to Click Sabotage Formed in February 2015, Locksmith Advertising began assisting locksmiths with Google pay-per-click management improving their strategies and at the same time giving them a better return on investment and concentrating on reducing spend to increase results. »»The Locksmith industry is very competitive and advertising in this trade can prove to be extremely expensive if you don’t know what you are doing, or if it is not set up the right way from the beginning. ‘can prove to be extremely expensive’ There are a large number of locksmiths that will attempt to set up their own campaigns with a varying level of success and in most instances not get the return financially they were expecting or hoping for. www.Locksmith-Advertising.co.uk A major headache for Locksmiths is competitor’s who will purposely click on their online advert several times to disable the adverts from appearing for the rest of the day and enabling the competitor to leapfrog into a good Google search position. This can be very expensive for the Locksmith as their advertising campaign is sabotaged. Locksmith Advertising helps Locksmith’s to monitor and reduce the possibility of this kind of damage to the campaign with a sophisticated software system, which works with a website, monitoring and prohibiting competitors from clicking through to the adverts. Locksmith Advertising understands the competiveness of the Locksmith industry and has recruited ex-locksmiths to help support the business, along with one of the company’s partners, Gary Miller who decided to take a Locksmith course to help him understand the depth of the industry. The company also offers websites and landing pages, Search Engine Optimisation, Google map optimisation, Social Media creation and liaises with many of the major online business directories; Yellow Pages, 118 118, Thomson Local and more on behalf of clients to achieve reductions in spend for their marketing. FREEphone 0800 999 8084 help@locks