industrynews • 17
Layar App [LS] - HLF.pdf 1 05/06/2015 08:20:39
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5. Click Fraud is a subject
that pops up time and time
again and for locksmiths can
be a real worry. Click fraud
is when someone, whether
it be a competitor, person
or automated both clicks
on your ad in an attempt to
exhaust your daily budget.
The clicker would typically
have no intention of enquiring
and is purely out to waste
your money. Not only does
click fraud waste your budget
but it skews your statistics
and makes decision-making
difficult when trying to
optimise your campaigns. You
would think Google would be
on top of this and to a certain
degree they do have systems in
place to detect invalid clicks.
But, if you want peace of mind
and want to take a proactive
approach, then companies
such as Click Guardian offer
automated click fraud blocking
systems. Essentially, you
can decide how many times
someone is allowed to click on
your ad within a day and block
them if they click excessively.
Combined with their advanced
detection system and real time
blocking you can rest assured
that your budget is not being
wasted. I have managed many
locksmith campaigns, and it
won’t surprise you to learn
that the cost per click can be
very high, typically between
£5 and £25 per click. Using
an anti-click fraud service
such as Click Guardian is
highly effective at weeding out
these unscrupulous visitors,
saving your campaigns from
becoming time-consuming,
expensive disasters.
C
M
Y
CM
MY
CY
CMY
K
‘cost per click can
be very high’
SIMPLEPPC & CLICK
GUARDIAN
Having been managing
Google Ads since the inception
of AdWords, Roy runs a pay per
click agency called SimplePPC
whose goal is to maintain and
maximise the productivity
of his client’s pay per click
accounts. In 2014, Roy realised
a major issue was going
undetected in the form of
excessive clicks on his client’s
ads. He then joined forces
with Dan, a seasoned software
and app developer, to produce
Click Guardian, an anti-click
fraud service that saves Google
AdWords client’s from budget
busting click fraudsters.
Steve Sidebottom - Director, Clearview Group Limited
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