The Locksmith Journal Jan/Feb 2019 - Issue 60 | Page 45

CYLINDERS • 45 PROUD SPONSORS OF THIS PAGE Super Secure is Now a Must Sell Brisant Secure says that 2018 was a year when people stopped using super secure as an upsell and it became a must sell, with security the number one key driver in entrance door sales. It’s also become a default setting for trusted locksmiths across the nation. » » IN 2018, THE ULTION WEBSITE enjoyed a 53% increase in the number of unique visitors, while there were ten times more followers on Facebook at the end of last year compared to the start. Even consumers are now talking about the super security products in the form of Lock Lock and Ultion, as social media feeds have shown. While the consumer statistics have been impressive, the improved sales performance have been equal with 24% more businesses selling Brisant Secure products in 2018 than the previous year. These include composite door manufacturers, PVCu door fabricators and many respected locksmiths. On average each of these companies sold 30% more than they did before, the clearest indication yet that super secure has now become the norm. Collectively these customers made 61% more doors Brisant Secure in 2018 and the expectations are again for significant growth in 2019. www.brisant-secure.com Bespoke Bespoke Keyed Alike Bespoke Master Keyed Systems Classroom Function Anti-Barricade Function Anti-Ligature Special Size Requirements Bespoke Colour Requirements www.secure-arc.com Off the Shelf Keyed to Differ - Architectural Keyed to Differ - Contract Keyed Alike Stock Master Systems WC Cylinders Same Day/Next Day Dispatch S-R Range Anti-Pick Anti-Drill Anti-Pull Anti-Snap R-R Range Great Products that don’t cost the Earth! Anti-Pick Anti-Drill Anti-Pull Anti-Snap Anti-Panic Fully Restricted Key Profile Secure ARC Ltd, Unit 36 Waterloo Ind Est, Bolton BL1 2TN Tel: 01204 393212 Fax: 01204 521752 AD.Arc.Nov15.indd 1 23/11/2015 09:29 LOCKSMITHJOURNAL.CO.UK | JAN/FEB 2019