20 • INDUSTRYNEWS
66108 - TeamworkLocksmithLtd - HALF.pdf
1 07/09/2017 11:55:52
PROUD SPONSORS
OF THIS PAGE
COMPANY HISTORY
IS THE KEY TO
UNLOCKING
FUTURE SUCCESS
NDE LOCKSMITHS
REQUIRED NATIONWIDE
DUE TO MAJOR NEW CONTRACT
C
M
Y
CM
MY
CY
CMY
K
Following our continued success,
Teamwork Locksmiths are looking
for good quality NDE locksmiths
across the UK.
· Are you self-motivated
and enthusiastic?
· Do you enjoy the challenge
of NDE locksmithing?
· Do you want to be part
of our success story?
This work will be on a self-employed
basis and can be a good addition to
you general call out work. These
jobs can be anywhere from a single
booking up to a full day.
PLEASE CONTACT
Sophie Dyer - 01299 407185
E: [email protected]
www.teamworklocksmiths.uk
Our 10th birthday has got us feeling
all nostalgic here at The Locksmith
Journal HQ, however it seems to
going back to our roots as a business
could actually help shape the next
stage of our company too…
» » INTERPRETING THE
history of your organisation
in new and different ways
will help the direction
of your branding and
innovation today, reveals
new research from UCL
School of Management. The
study, based on 10 years
of data, examined how
producers of iconic products
such as Alfa Romeo cars,
Ducati motorcycles, Alessi
kitchenware, and Vespa
scooters used historical
artefacts collected in
corporate archives and
museums to support tasks
related to product design,
brand communication and
HR management.
In the study, some
members used aspects of
company history that were
enduring and traditional
to appeal to established
customers. Others drew out
the elements of company
history that had most
contemporary relevance,
regardless of how
insignificant they might’ve
been in the past, to inspire
creative new product
development. These two
opposite approaches
show how the facts of
the past can be deployed
to create the perceived
organisational identity of
LOCKSMITHJOURNAL.CO.UK | JAN/FEB 2019
the present, in different
ways.
Davide Ravasi,
Professor of Strategy and
Entrepreneurship says;
“Our research uncovers
that, whilst members of
an organisation tend to
respect the importance of
their company’s history,
they do not all interpret
how ‘who we have been’ in
the past is relevant to ‘who
we are now’, in the same
way. The past, our findings
indicate, is a reservoir of
resources that companies
can use in the present
to inspire future action.
Therefore, mining the
history of your brand, and
doing so with full reign of
freedom of interpretation,
can prove invaluable in
informing the direction of
branding and innovation
today.”
How has your company
history shaped the way
your business works today?
Has there been a quirky
‘twist in the tale’ or has
a ‘happy coincidence’
occurred that has changed
the course of your company
over the years? Let us know
at The Locksmith Journal
by contacting
[email protected]