18 • INDUSTRYNEWS
CCTV Tips and Tricks to
Stand Out From the Crowd
CCTV has become a relatively standard means of protecting a property,
whether is a commercial business or even a family home. Having CCTV
can have a number of benefits from lowering the cost of home insurance,
to putting your mind at ease knowing that you’re somewhat protected.
» » BEING ABLE TO ADVISE
customers when it comes the
world of CCTV however can be a
difficult endeavour. Navigating the
twists and turns takes practice, and
customers may just think you’re
bolting an unnecessary add-on
to their bill. As such, knowing
the product inside out, trusting
it yourself – as a professional
– and understanding innately
how its features will benefit your
customers’ needs, is the best tool
you can have in your box as a
locksmith or security specialist.
THE BENEFITS OF CCTV
Features and benefits are a
‘FAB’ way to explain why a client
should be protecting themselves.
Features refer to what the CCTV
system has, let’s say motion
sensors, the benefit would be how
the feature affects the client in a
positive way:
Here area few FABs of CCTV.
IMPROVED QUALITY
There are a number of
misconceptions floating around
even today about CCTV quality.
Films make out that CCTV is of
poor quality with a bad picture.
That’s not the case any longer,
in our ever-developing world of
technology cameras continue to
get better and better.
With systems that offer better-
than-HD quality and their cost
constantly decreasing, the image
quality is brilliant. There’s no grainy
video to squint at while you’re
scanning through wondering
whether that blur is a person or a
fly close to the camera. The use of
the optical zoom is also a massive
improvement. This allows for a
better picture when zooming in on
an object, making sure you’re able
to make out who or what that blur
really is. So, if you’re scrubbing
through your CCTV looking for the
person that stole from you, you’ll
be able to get a clear image of
their face.
BETTER INSURANCE RATES
Having CCTV is likely to mean
that the price of (home and
contents) insurance will lower,
which is a very attractive idea.
These CCTV systems will mean
that buildings are less of a target
and so property won’t be at such
a risk. However, the main benefit
to this is that the video taken by
a CCTV system can be used as
evidence to support an insurance
claim. You’ll be able to prove
without a doubt what happened.
‘the video
taken by
a CCTV
system can
be used as
evidence
to support
an
insurance
claim’
PEACE OF MIND
Having a CCTV system will help
install a little more confidence in the
safety and security of a property.
This works particularly well in areas
with a lot of crime, or higher crime
rates than others. The fact that
the quality of CCTV is constantly
increasing is complimented by the
fact that with some systems have
wireless capabilities, you’ll be able
to log onto an app or load a website
that shows you exactly what’s going
on outside a property. So you’ll
be able to simply call the police (if
necessary) even if you’re not there.
CRIMINAL DETERRENT
Just having CCTV on show helps
to deter criminal activity because
they’re instantly afraid of being
caught on camera, during or
even after the fact.
‘Just
having
CCTV on
show helps
to deter
criminal
activity’
LOCKSMITHJOURNAL.CO.UK | JAN/FEB 2019
7 INSTALLATION TIPS
1. Follow the Law - Laws help
to protect everyone involved
with your CCTV installation so
before you start, this should be
a priority. Purchasing a CCTV
system is the easy part, making
sure that you’re not infringing
any legislation or laws is harder
than you’d imagine. You need
to make sure you take a look