64 • autolocksmiths
How can the locksmith
get involved?
One idea is offering all
over 70s a free security
survey. Really free that is.
Perhaps that over 50 guy
or gal that we spoke about
could be re-trained to do
just that.
Extra advertising. I once
had a whole lot of cheap
bookmarks produced and
put them in all of the local
libraries. My advert on one
side and a simple calendar
with public holidays and
school terms on the other. It
was a very cheap promotion
and really produced a
consistent flow of new
customers – perhaps for you
it might bring in those over
70s as well.
Hard security - safes
and the like. As we move
closer and closer to the
cashless society I must take
a pessimistic view of this
sector outside the simple
household safe. Sorry you
safe fellows – that is just the
way I see it.
Electronic and code
access – obviously an
ever-growing sector with
applications virtually
everywhere. I take the
view that this is an area
for specialists and not to
dabble in. What is does
mean, obviously, is that the
demand for master-key sets
will diminish as time goes
by.
Innovations. The rate
of technological progress
is accelerating. It was said
that Leonardo da Vinci
knew the whole sum of
human knowledge but today
nobody can know more
than 1% of it although some
have an overall view of
what may come. To a large
extent, in our industry, there
are no really huge players.
Even Silca is a minnow
compared to the host of
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industrial and financial
giants that rule the world.
It has also been said that
all invention, all progress
comes from dissatisfied
people. Our industry,
however, is a relatively small
one and while there may
be many good inventions
out there, it is hard to get
them to market before you
run out of funds – you may
need a ‘Big Brother’ or
‘Dragon’ who may provide
some f [