The Locksmith Journal Jan-Feb 2015 - Issue 36 | Page 42

42 • cylinders PROUD SPONSORS OF THIS PAGE SNAP OUT OF IT, SAYS YALE »»With increased media coverage helping to raise awareness around the issue of lock snapping, now is the perfect time to encourage customers to upgrade their locks. David Herbert, Head of Marketing for Yale, looks at how locksmiths can help to educate homeowners about this crime and make the most of the business opportunities. Criminals continually adapt the techniques they use in order to find new ways of breaking into properties. Lock snapping is a crime that requires little or no experience or skill, meaning that many properties are at risk of attack. It is therefore more important than ever for consumers to be vigilant when it comes to home security. ‘Lock snapping is a crime that requires no experience or skill, meani