The Locksmith Journal Jan-Feb 2014 - Issue 30 | Page 40

LOCKSMITHS’EXHIBITIONPREVIEW SPONSORED BY ALDRIDGE SECURITY Yale offers YOU a chance to be a star! And win a Samsung Galaxy tablet…. Have you got a face people trust? Yale is giving locksmiths the chance to star in a Yale advert… and win a Samsung Galaxy tablet! The company is calling all locksmiths to take part in its ‘Trusted Faces’ competition, which launches at the Locksmith Exhibition (8-9 March, East Midlands Conference Centre) and offers entrants the chance to star in a Yale advert as part of its wider ‘In Yale We Trust’ campaign. To take part, locksmiths will be invited to have their photo taken at the exhibition, and if you’re picked as one of the faces of Yale you could also be rewarded with a state-of-the-art Samsung Galaxy tablet. On top of this, Yale will be showcasing a series of exciting new marketing campaigns, alongside an array of its latest innovative security products. This year, demand for Yale products will be greater than ever thanks to investment in a strong consumer-facing campaign designed to further raise the profile of the Yale brand among homeowners. With many people preferring to use trusted professionals to install security products in their homes, this presents a significant opportunity for skilled locksmiths to work closely with Yale to grow their businesses in 2014. As well as learning more about the marketing campaigns planned for 2014, visitors to the stand can also discover more about the range of security solutions available from Yale, including digital door locks, TS007 cylinders and handle