The Livery Newsletter and Gazette Issue 30 Spring 2019 - Page 22

how e-cigarettes are to be dealt with in our public spaces, to help arrive at a solution which at least starts from the evidence rather than misconceptions about their health impacts.” Says Martin: “These recommendations were accepted by the Government, which is very good news. We’ve also seen the Advertising Standards Authority amending its rules so that health claims are no longer banned from adverts for e-cigarettes. In the UK, regulators are moving to a much more enlightened approach to reduced harm products, and there’s also been more enlightened regulation in countries such as Canada and New Zealand. Wherever vaping is accepted, smoking rates drop. Some states in the USA ban vaping in public places while others don’t; in the US states that ban it, you see far higher smoking rates.” Pro-choice, not anti-smoking “But”, says Martin, “I’d like to stress that the NNA is not an anti-smoking organisation. We believe The lunch deliciously catered by Mark Grove strongly in was freedom of choice. What we want to and his team at Cook & Butler and we cracked see is the widest possible range of products so that along at genuinely a goodly have pace. more Our guests people choice. were And admirably while introduced by Liveryman Fran Morrison and as our regulators often see reduced harm products a Principal Guest, Tim Wonnacott gave a generous and first step in quitting smoking, then quitting nicotine very humorous reply to which I responded initially altogether, in the longer term we would like to see by drenching use poor Tim in a accepted glass of water - he was recreational of nicotine as something very kind about (sorry Tim!). I was very pleased that’s OK to do. it Many public health experts are to show off the newly found Livery Grant relaxed about this, but there’s undoubtedly of a Arms way and Letters Patent which have been missing for many to go.” years - our Clerk tenaciously sought them out, and Meanwhile the NNA Past will Master, keep up Chris its work. the new Immediate Allen, You and can his find out more - and make a personal donation if you IPM, Mark Gower-Smith have funded a beautiful re- like - at its highly informative presentation and they are now website: resplendent in frames www.nnalliance.org carved with tobacco leaves (or close to); Sandra also located a huge banner not seen since 1985 and Angus Fran Morrison Menzies, Clerk to the Master Mariners and never shy Liveryman of a challenge saw to it that it was displayed on the Quarterdeck. Then and Now – Coming Full Whilst Circle all this was going on, apparently biblical- style downpours were being had all over London - oblivious to all that drama we ended our lunch with the US TMA and trooped back to the quarterdeck where Coffee, By Christopher B. Greer, President & CEO of the US TMA & The GTNF Trust TMA was founded in 1915 as the Tobacco Merchants Association of the United States. In 1915 the tobacco industry faced challenges that would not be out of place in our own time: intellectual property issues stemming from trademark disputes (cigar names), an informational void in the face of a new and disruptive product (machine made cigarettes), and an increasingly challenging regulatory and policy landscape (excise taxes). TMA’s establishment was an attempt to create an organization that could provide the information and forums necessary for industry and stakeholders to constructively address these issues. Over a century later, now called simply by our initials, TMA, the ethos of our founding still holds true as TMA remains dedicated to providing Cigars, and Cognac awaited us (I did mention that our Livery enjoyed dining on forums the High information and convening that C’s..) bring and which seemed to hit the mark – Liveryman Jemma people and ideas together. Our goal is to embrace Freeman had kindly provided the torpedo all nicotine stakeholders and increase the cigars and had had them placed of in global souvenir tubes issues. with our collective understanding nicotine Crest emblazoned on it. Several of us also sported Concurrently, with our long history of service, TMA a sees limited Livery Smoking hat - originally itself edition as the caretaker of the industry’s history to conceived as a sort of shooting hat, it serves ensure all stakeholders can learn from it. its purpose so well as a “team” hat, that of the twenty These institutional imperatives are close not unlike those ordered, but one remained by the of the day! of the livery movement of old: bring people together Thank you to the Master Mariners for allowing us the to network and do to good for a the constituencies use of the venue, Tim works for being perfect Principal represented by your liverymen and stakeholders Guest, and for everyone attending and giving my in society. our institutions face an increasingly year such a As special start. complicated 21st century, cherishing tradition and history while remaining of service to modern needs is both a challenge and an opportunity that we, TMA The Master and the livery movement, share. The nicotine industry is changing. Multi-nationals are shifting emphasis to risk-reduced products in the face of disruptive new entrants in terms of both technology (vapor, heated and others) and 22 3