The Journal of mHealth Vol 1 Issue 3 (June 2014) - Page 51

China: A Market for mHealth? tronic health records, with the Chinese government aiming to cover 75 per cent of the population by 2015[3]. There will be a range of commercial opportunities relating to the sale and integration of the devices, as well as the processes and associated IT platforms required to deliver mHealth solutions. There will also be opportunities for investments and joint ventures with companies specialising in this area. Overall, stakeholders should revisit their business models so that mHealth is conceived, positioned and developed as a critical component of an integrated, efficient care system and not as a standalone solution. Inspiration may be found in other industries, such as media, retail and travel/tourism, that provide value-added online services – free of charge – in order to generate a competitive advantage. Overall, mHealth presents excellent opportunities for both Chinese and foreign companies to work with healthcare providers and payers to bring better, faster and more cost-effective treatment to patients globally. Mobile technology holds the potential to address some of the long-standing issues in healthcare provision, as current trends dictate. By acting promptly, stakeholders can ensure they are active players in this exciting and inevitable new future for medical care. 1. Kaneda, T. ‘China’s Concern Over Population Ageing and Health.’ Population Reference Bureau, June 2006. An ageing population is defined as those Continued from page 47 Health Service will discuss and find areas of collaboration around: »» Open data and safe and secure data transparency of secondary stored data, with the consent of patients to allow for the two countries to further assess the quality of preventive interventions and health care delivery »» Interoperability standards for improvement of data sharing and clinical care respectively, with a focus on consumer/patients accessing and sharing their data Adopting Digital Health Record Systems – Both organisations will work to maximise successful adoption of digital records who are aged 65 and above. It is estimated that there are approximately 102 million elderly people in China. 2. Emerging mHealth: Paths for Growth, Economist Intelligence Unit, 2012 (www.pwc.com/mhealth). 3. China healthcare reform goals in the 12th Five-Year Plan for National Economic and Social Development of the People’s Republic of China (2011-2015) This article was taken from China-Britain Business FOCUS, a monthly magazine published by the China-Britain Business Council for its members. The China-Britain Business Council helps companies of all sizes from all sectors to do business with China. Find out more at www.cbbc.org n across the health care spectrum and support the development of a robust health IT workforce; and Priming the Health IT Market – Both organisations will work to support the Health IT Marketplace by identifying barriers to innovation, sharing individual certification approaches for patients and clinician-facing applications, and strategies to support small and medium enterprises/start-ups. The full text of the memorandum of understanding can be found at www.healthit.gov/policy-researchers-implementers/health-information-technology-use-united-states-and-united-kingdom n We can publish your educational white papers, case studies, and research reports in The Journal of mHealth We can work with you to develop engaging, creative, and informative content that will help educate and promote the results of your work, to a targeted audience of industry professionals. Our readers appreciate thought-provoking white papers that educate and inform in order to expedite their decision-making process. Publishing credible, quality white papers in The Journal of mHealth will ensure that your potential clients will refer to them frequently as valued resources. Our publishing programs all include an integrated marketing plan to ensure your content gets high exposure. Contact us for more information on our Content Publishing Programs The Journal of mHealth The Global Voice of mHealth The Journal of mHealth 49