The Journal of mHealth Vol 1 Issue 3 (June 2014) | Page 51

China: A Market for mHealth?
tronic health records, with the Chinese
government aiming to cover 75 per cent
of the population by 2015[3]. There will
be a range of commercial opportunities relating to the sale and integration
of the devices, as well as the processes
and associated IT platforms required to
deliver mHealth solutions. There will
also be opportunities for investments
and joint ventures with companies specialising in this area. Overall, stakeholders should revisit their business models
so that mHealth is conceived, positioned
and developed as a critical component
of an integrated, efficient care system
and not as a standalone solution. Inspiration may be found in other industries,
such as media, retail and travel/tourism,
that provide value-added online services
– free of charge – in order to generate a

competitive advantage.
Overall, mHealth presents excellent
opportunities for both Chinese and foreign companies to work with healthcare
providers and payers to bring better,
faster and more cost-effective treatment
to patients globally. Mobile technology
holds the potential to address some of
the long-standing issues in healthcare
provision, as current trends dictate. By
acting promptly, stakeholders can ensure
they are active players in this exciting and
inevitable new future
for medical care.
1. Kaneda, T. ‘China’s Concern Over
Population Ageing and Health.’ Population Reference Bureau, June 2006. An
ageing population is defined as those

Continued from page 47

Health Service will discuss and find areas of collaboration around:
»» Open data and safe and secure data transparency of secondary stored data, with the consent of patients to allow
for the two countries to further assess the quality of preventive interventions and health care delivery
»» Interoperability standards for improvement of data
sharing and clinical care respectively, with a focus on
consumer/patients accessing and sharing their data
Adopting Digital Health Record Systems – Both organisations
will work to maximise successful adoption of digital records

who are aged 65 and above. It is estimated that there are approximately 102
million elderly people in China.
2. Emerging mHealth: Paths for
Growth, Economist Intelligence Unit,
2012 (www.pwc.com/mhealth).
3. China healthcare reform goals in the
12th Five-Year Plan for National Economic and Social Development of the
People’s Republic of China (2011-2015)
This article was taken from China-Britain
Business FOCUS, a monthly magazine
published by the China-Britain Business
Council for its members.
The China-Britain Business Council
helps companies of all sizes from all sectors to do business with China. Find out
more at www.cbbc.org n

across the health care spectrum and support the development
of a robust health IT workforce; and
Priming the Health IT Market – Both organisations will work
to support the Health IT Marketplace by identifying barriers
to innovation, sharing individual certification approaches for
patients and clinician-facing applications, and strategies to support small and medium enterprises/start-ups.
The full text of the memorandum of understanding can be
found at www.healthit.gov/policy-researchers-implementers/health-information-technology-use-united-states-and-united-kingdom n

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