The Journal of mHealth Vol 1 Issue 1 (Feb 2014) | Page 46

Health & Development Foundation - Survey
Continued from page 43

Figure 10

A key goal of this program is to provide subscribers with important, timely information.
How they use the text messages is a strong
indicator of whether subscribers feel that the
program is meeting this goal. The data shows
that 62.4% regularly save text messages to refer to them later and 20.9% sometimes do so
(fig.10). A much smaller number never did so
(9.9%) or did so rarely (6.8%).

Do you save text messages from SMSmame
to refer to them later?
9.9%
6.8%
Yes, on a regular basis
Yes, sometimes
20.9%

62.4%

Rarely
No

Another criteria demonstrating participant
opinion of the program is whether or not they
recommend it to others. Of all the respondents
surveyed, 30% had recommended the service
to at least one friend or acquaintance, and 42%
had done so two or more times (fig.11). This
high percentage of personal recommendations (72.3%) shows that the majority of respondents have an overall positive view of the
usefulness and effectiveness of SMSmame.
In conclusion, we can say that participant
opinion of SMSmame is, overall, positive, as
shown by the number of respondents who
found message content useful enough to save
it for further reference and the number who
recommended the service to others.

Figure 11

Have you recommended the SMS service to
friends or acquaintances?

27.7%
42.3%

Yes, two or more times
Yes, once
No

30.0%

SATISFACTION WITH MESSAGE
CONTENT AND FEEDBACK
In order to determine the level of subscriber satisfaction with message content, a key element of program effectiveness, respondents were asked more
specific questions about message topics.
Pregnant women and new mothers were
asked different sets of questions.

Figure 12

Have you received useful information from the SMS service on
the following topics?

Recommendations to discuss specific topics with
your doctor
Healthy eating
Information about alcohol, tobacco, and drug use
Your emotional state during pregnancy

Figure 12 shows that pregnant respondents received the largest amount of
useful and relevant information on
the following topics: 1) healthy eating
(68.7%); 2) information about government benefits (62.6%); 3) warnings
about flu and viral respiratory infection

47.5%
68.7%
36.4%
34.7%

Work and pregnancy
Physical exercise

49.5%
45.5%

Information on government benefits
Vaccinations
Flu and virus epidemic warnings

62.6%
38.4%
59.6%

0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0%

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February 2014