The Journal of mHealth Vol 1 Issue 1 (Feb 2014) - Page 44

Health & Development Foundation - Survey Continued from page 41 Figure 4 Are you expecting your first child? tion about respondents revealed that a majority of respondents, 84%, were married (fig. 2) and 66.9% had a university degree or higher (fig. 3). 29.2% A majority of the pregnant participants surveyed (70.8%) were expecting their first child. However, the fact that nearly a third of respondents (29.2%) were expecting their second child demonstrates that the program is also popular among women who have already experienced pregnancy and motherhood, not only those approaching both for the first time. (fig. 4) Yes 70.8% No Survey respondents had been subscribers to the SMS service for different time periods; clients had been receiving program text Figure 5 messages for 6-9 months (23.9%), How long have you been a subscriber? 9-12 months (27.9%), and over a year (23.8%) (fig.5). 5.2% The survey was conducted nationally and is comprised of respondents from 64 Russian regions. The most common regions were Moscow (22.6%) and the Moscow Region (6.8%), St. Petersburg (5.7%), Tatarstan (4.5%), and the Chelyabinsk Region (4.5%). 6.7% 23.8% Less than 1 month 12.5% 1-3 months 3-6 months 6-9 months 9-12 months 23.9% Over 1 year 27.9% The main channels through which participants learned about the program were: posters advertising SMSmame, flyers, and other sources (37.8%); physician recommendations (23.5%), the Internet (18.5%) (including Figure 6 the site). How did you learn about SMSmame? The fact that nearly a quarter of respondents received From my doctor 23.5% recommendations from their From friends, acquaintances doctors speaks to the high 10.9% opinion the professional On 18.5% medical community has of the initiative (fig.6). Internet (other sources) PROGRAM EFFECTIVENESS On social networks Posters, flyers, other sources Behaviour change in program participants: SMS- 42 February 2014 0.0% 6.9% 2.4% 37.8% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0% 40.0%