The Journal of mHealth Vol 1 Issue 1 (Feb 2014) - Page 15

Industry News QardioArm...A Revolutionary Blood Pressure Monitor Qardio, a London-based start-up, is launching two new medical devices designed for those at risk of cardiovascular disease. This spring (2014) it will launch a blood pressure monitor and an ECG monitor, a simple white plastic cross with an Apple-like aesthetic, which send information over the internet to a doctor. when expenses increase exponentially,” he said. QardioArm is a smart blood pressure monitor that connects wirelessly to a smartphone or tablet. It is controlled through an app, which automatically tracks measurements and uploads them to a dedicated cloud service where it can be shared with family, friends or doctors. Alexis Zervoglos, a director at Qardio, said it was “completely focused” on the cost-saving drives by the National Health Service in the UK and the Affordable Care Act. The ECG monitor costs $449 and can be used indefinitely, compared with the current option which costs $2,000 for a single day, he said. The device is a testament to simplicity. There are no buttons, no displays and no wires, just a sleek device whose design was inspired by a bound notebook. Unwrap it and it switches on, tap it and it pairs with your smartphone or tablet, press “START” and the rest is automatic. “We’re trying to reduce the number of unnecessary doctors’ visits when you go in and take time and the doctor tells you you’re well, as well as focusing on stopping the condition progressing to acute illness The company have launched the product at CES 2014 and have had considerable early success from their launch campaign on Indiegogo, reaching $25,000 in the first day.  13 The Journal of mHealth