The Investor - Moneyweb's monthly investment magazine Issue 6 | Page 60

But then again, maybe not. The word “panic” is great to use in headlines. It is emotive and striking, a highly efficient way to provoke interest in a reader with only five letters. Financial markets provide great opportunities for journalists to get the P word out. So after the sharp fall in Chinese markets in late August, triggering a 10% fall in world markets the following week, the headlines were flowing. Of course, as soon as the idea of panic gains traction, there are plenty of people who rise up to say it is exactly what we should not be doing. Usually they have a vested interest – financial advisers and asset managers who depend on their clients leaving their assets exactly where they are and under their managem [