For those times when you're dying for a beer but don't want to get bogged down, you can have a beer that has no alcohol but high in flavor with local native ingredients.
While it may not be your drink of choice there are plenty of very valid reasons for drinking non-alcoholic beer. Maybe you're pregnant and miss the taste. Maybe you're a designated driver, or you're on antibiotics. Maybe you just don't feel like getting intoxicated, but you'd rather look like you're drinking the same thing as your co-workers and social dynamics are weird. We're not here to judge. We're here to check out this interesting SOBAH beverage.
The trend for non-alcoholic drinks has increased over the years, and it now becoming trendy or cool! SOBAH Beverages have produced an non- alcoholic beer that we believe there isn’t anything else out there like it!
SOBAH is a play on words, obviously on the word 'sober'. 'Bah' as a suffix in Yugambeh language signifies a place. Therefore, SOBAH is a place of sobriety where a truly social drink can be enjoyed. Based on the sunny Gold Coast, QLD, SOBAH is a place where there is sun and surf where a fresh, crisp drink can be enjoyed - without the headache!
“We are seeking to break down the culture of needing to drink alcohol in order to be social and have a good time. It's time to address the issue of alcohol among all of us Australians,” Sobah Beverages business owner Clinton Schultz says.
“Our brews are crafted with the highest quality ingredients exactly the same way as other craft beers. No heating or chemicals are used to remove alcohol. It's all about the special stain of yeast we use. It doesn't turn to alcohol as it ferments, and best yet, it's a probiotic!
Without heating and added chemicals, SOBAH retains a light, fresh and crisp taste. Preservative and chemical free also means SOBAH brews must be kept refridgerated! This is a challenging factor in nationwide distribution. Who doesn't love a challenge!”
SOBAH has been in the pipeline for two years, a labour of love by developer Clinton Schultz, a health and organisational psychologist working in areas such as cultural capacity training,
suicide prevention, and drug and alcohol rehab.
Clinton went sober three years ago when his sons urged him to stop drinking "silly drink". Still enjoying the taste of fresh cold beer, Clinton tried many imported non-alcoholic brands settling on a Czech beer
. He noticed there wasn't anything decent produced locally.
“After developing and refining our first two brews, we had a soft launch six months ago by selling our product on-tap from our food truck. The brews have been popular with very positive feedback and 100% customer satisfaction. Several Indian and Middle Eastern nationals have asked if we are interested in foreign export. Pregnant and lactating women have been some of our most excited customers. Unlicensed venues can now offer a premium ‘adult’ drink! Many people have wanted to know where to buy it., says Clinton.
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