At this point, you may be shaking your head in disbelief that I have yet to mention anything about your band in regard to your fans. That's the point in the case of social networks. It's not about you. It's about your fans and how to build loyalty so they do want to know about your band. Yes, you should mention what your band is working on, but you should also identify with your fans by talking about what they're working on that connects with you as well.
Above all else, any messages you communicate should be authentic to you as a band where you can easily connect. Most often, the fan is a clear reflection of the band's interests and values, so it comes easily.
Janelle Rogers began her 20 year music industry career working for SXSW Music and Media Conference. She then went on to work for BMG Distribution for 10 years in the alternative music department where she championed bands like Kings of Leon, Ray
LaMontagne, The Strokes, Belle & Sebastian and The White Stripes. In 2002 she launched Green Light Go Music PR as a haven of honesty, integrity and passion for underrepresented artists and labels.
She has since been named Mentor of the Year by the University of Michigan, Dearborn, appeared as a panelist at NXNE and been an official SXSW mentor.
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