The IMC Magazine Issue 17/July 2016 | Page 57

will listen there and spread the good news about your station. In just under 6 months, I have had over 1200 people check me out on SoundCloud.

Once your listeners grow you can determine the

the best times to do LIVE shows so that you won’t be broadcasting to no one but imaginary listeners.

Also, talk to friends – see if they will be willing to do some voice overs, drops and sweeps. You can even ask artists to do one or two for you. If not, you can shop around for some people that will do those up for you at reasonable rates.

Last but not least – this is extremely important. Get your station licensed! This will cover your butt for copyright issues PLUS ensure the artists get some compensation. I live in Canada so I get my license through SOCAN. There are issues in the U.S. right now with extremely outrageous royalty and licensing fees for small web casters but that’s for another article.

It is possible to run a radio station on a small budget. I spend less than $100-per-month with the minimum equipment and my station sounds just as good (and in some cases better) than a lot of stations with all the fancy equipment.

The artists appreciate the fact their music sounds just as good, as well. Eventually I do plan on getting all that fancy equipment and extremely expensive software (once the better half loosens the allowance strings, we win the lottery or I get a flood of sponsors – whichever comes first). In the meantime, I am doing just fine with what I have. George Costanza would be extremely proud of me.

Below is a link to a site that can help you in more detail on getting started.

https://radio.co/learn/how-to-start-an-internet-radio-station

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www.q108kingston.com

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