listener and would put on the best show I could for that one listener. And when they disconnected, I went on as if they were still there. It began to pay off.
It was at that time that I started noticing more and more INDIE artists and how great there music was. I no longer cared about how many listeners I had, rather than how many artists can I help? I pursued them, added their music to my station and with their help, slowly began to phase out the mainstream music, eventually becoming a 100% bonafide INDIE station.
Soon, artists and promoters from all over the world began approaching me to get their music on the air which I happily obliged. It was then and there that I realized, ‘hey, I can help these artists get their music out there’.
All of a sudden my purpose for doing the station became clear and I began to feel good inside. This ‘pay it forward’ thing really does work. Keeping that goal in mind, I steamed forward more than determined than ever.
With the help of the likes of an Adam, Marc and Wayne, my station is growing in huge numbers.
Prepare yourself for very few listeners (if any) in the beginning. It will test your resolve. If you can’t handle that, then quit now and spare yourself (along with family and friends) some grief.
As far as advertising and promoting goes:
Facebook and Twitter will become your best friends, at least until you can afford to pay the big bucks to promotional sites.
Prepare to blast away, bombarding your friends pages with annoying promo after annoying promo.
Build yourself a website – through WIX, GO DADDY, or whatever cheap-ish web site builder you can. Or if you are more than a novice, splurge and buy software that you can easily build a site with. I use WYSIWYG.
Shop around for sites that will list your station. There are plenty of ‘free’ sites that will advertise your station but the free ones don’t attract a lot of people. Get yourself set up on Tunein. Make it easy for people to find you.
Set up an account with SoundCloud or MixCloud so you can upload spotlights and promos.
You will be amazed at the number of people that
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