The IMC Magazine Issue 17/July 2016 | Page 5

Alex was taken on a Rolling Stones-themed, once-in-a-lifetime trip to London after the city's official tourism body, Visitlondon.com, identified him as a "super fan" of the band.

Alex visited many iconic Rolling Stones locations, including Edith Grove, Chelsea, where the band lived together; Regents Sounds in Denmark Street, where they cut their first albums; the 100 Club, where they played an impromptu gig in 1982, and Olympic Studios where "Sympathy for the Devil" was recorded.

Tourism initiative Fans of London -- devised by Visitlondon.com and supported by the GREAT Britain Campaign, British Airways, and Hilton -- celebrates many special events across London this year including the Rolling Stones exhibit, Queen Elizabeth's 90th birthday celebrations, and 400 years of Shakespeare's legacy.

Exhibitionism runs until September 4 at London's Saatchi Gallery. Tickets are available at stonesexhibitionism.com. Want to win a trip to London for your own music fan fantasy? Visit www.visitlondon.com/fans.