thanks to the small labels who are keen to get new acts they support, as much air time as possible. We are also looking to get the children’s ward involved in producing a special show for our younger listeners and also a chart show with a top 20.
We hope this will continue for many years to come as I'm sure I speak for all our volunteers at PHR when I say we enjoy what we do. I have now been given the roll of marketing manager which a little scary! - but it will allow me to get in touch with more small labels, so we can get even more new music. Please feel free to contact me.
[email protected] or go to [email protected]
Today's main stream radio, is a monster that has killed the hand that fed it. Tight rotation and bland flat liner presenting. Not the presenters fault they are told to be that way, to be nothing other than an interchangeable part. You see business wise it makes sense. They want zeroes and not heroes.
Heroes are a problem when the go on holiday, nobody can sit in for them without the ratings falling. Plus they cannot be fired, and will ask for more money. So the powers that be on the commercial channels and corporate networks have decided the best way to keep the advertiser happy is to put a long line of grey on air every day, that way they can chop them around, people can be fired, or go on holiday, and nobody misses them , or notices they have gone.
This is good for the advertiser, who has paid for a big campaign. Nothing worse for them to pay for a campaign on a star show and find when your campaign airs, that the star is on holiday, and they have Johnny Numbnut sitting in. The trouble with this and the tight rotation is, is that they are actually killing the business that feeds them, the creativity of music, and the stimulation of radio.
In the old days of Radio Luxembourg and Radio 1 in the early days. Each DJ was a star, all different, but all stars.
Nowadays it is the opposite, everyone is all the same and the music output is unadventurous. I loved my days at Radio Luxembourg for the freedom that that station allowed.
While I now have a terrific time on air at Radio Caroline, for the very same reason, I also syndicate a two hour weekly show which is taken by around 40 stations each week across the world, called Q-BURN Syndicated. I am also in the process of starting my own station called Q-BURN Radio.
On this station I will be attempting to put right all of what I think is wrong with radio today. I want personalities playing great music, and absolutely NO tight rotation. Millions of great records have been made, and they all deserve to be played.
Too many who have been born in the 90s or later, they haven't heard great music radio, plus some of the older stuff will be a new adventure for others, because they haven't heard it before, and those who have will welcome them back into their minds like an old friend.
The format will be classic tracks from the past, present, and future. As Johnny Rotten said once, "All music is there for all of us to enjoy." On air you will often hear me say: "Bringing you the music that you need, and not just the stuff the corporate stations force feed." My guarantee is always: Here's a programme that is guaranteed not to make your brain feel numb... normal terms and conditions apply.
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Radio today? I have mixed feelings, both pro and con, summed up in two words. Saturated and convenient. First the pros. Convenient because you can pick up most of the stations no matter where you are in the world. On your home computer, laptop, smart phone, car. Pretty well anywhere you can get a signal. There's literally thousands of stations
Radio Caroline
Facebook: “Radio Caroline”
https://www.facebook.com/radiocarolineofficial
Presenter: Peter Antony
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