The IMC Magazine Issue 12/February 2016 - Page 16


East coast recording artist Brian Kroll became aware of a terrifying fact a few years back, completely dreading the fact that people were texting and driving and putting him and everyone else in a constant state of danger and peril.

Kroll decided to do something about it. That is where his “Death By Texting” song comes into play. Kroll took it a step further and created an animated video to send out to as many outlets he could to play this long form public service announcement. "I realized that every person texting and driving might think the other driver will see them, 'In car 'A' they didn't see, I was the guy driving in car 'B', he said.

Kroll is based in Oceanside, New York and has used the recording moniker 'My Son The Bum' since 2007, but has shifted his focus towards making videos that have been used by several media outlets like MGM Casinos, Shopping Malls and Time Warner in Upstate New York.

He is a songwriter who doesn't sing. He is also a guitarist, a man who in his own words "thinks too much." Brian went from wanting to be in a band to recording 5 albums with a core of studio musicians, thus ‘My Son The Bum’ came to be. He says finding fellow musicians to share his visions and musical goals seemed to work better in a recording studio situation.

He has been giving the label "Studio head' due to his penchant for immediately returning to the studio to record more songs after the completion of each of his CDs. He notes that "no two songs sound exactly alike on any of the CD's." His love of taking risks and experimenting make it a challenge of finding the right people to perform those songs live with.

Kroll has always been about the song and all of his songs are inspired by real life experiences. For example, 'Death By Texting' was inspired while he was walking out of a hospital. "I witnessed a woman in a business suit walking out of the emergency room exit.

She was texting at the same time.

East Coast Rocker Doing Something About Texting and Driving