Besides meaningful experiences, Millennials want to have the best picture of the places they had visited, to share it with their friends on Instagram.
Donec et congue nunc
Aenean ut lobortis dui
which will finally influence their followers to act and desire to have a similar experience and include your lodges in their next vacation plans.”
As the article brings the point to the table, destinations and businesses must think about how to create meaningful experiences for tourists in order to engage them and make them share their moments on social media. However, include Instagram in the marketing strategy does not mean only creating an Instagram account for your business and have a dedicated content strategy to this social media. The marketing strategy must go beyond and think how the destination and businesses can create visual appealing, deliver meaningful experiences and exceed travelers’ expectations. Besides meaningful experiences, Millennials want to have the best picture of the places they had visited, to
share it with their friends on Instagram.
People are more and more using Instagram to share their moments and also gain inspiration for their next trip destination. But they don’t want curated content, that can often be biased. They go after real experiences to make their final decision and build their next itinerary.
So, have you already checked if that painting in the wall of
your restaurant is really in the right place?
By the way, all pictures in this article were taken by me at Estância Felicidade (which means “Happiness Ranch” in Portuguese) and posted on my Instagram. This is my friend’s property in the small village of Cambará do Sul, in the state of Rio Grande do Sul, Brazil. If you got excited to know it, send me a private message and I will happily help you to connect with them.
21