The Hultian Spring 2017 | Page 54

present value and add up all the results to perpetuity. The sum of all those cash flows is the total value investors are willing to pay for the company’s equity. In the case of Starbucks, our total valuation is $94.2 billion. Divide that number for the amount of stocks outstanding in the market at the moment and so you get your target price. The target price we believe the company is worth is $64.65 per share. As you may have noticed by now, that is not the company’s stock price in the market at the moment (03/10/2017). As matter of fact, Starbucks’ stock price at the time this article was written was $54.53 per share. That means that we believe the company’s stock price is going to increase more than $10 (or 18.62%) in the next twelve months as the market adjusts the price to its “fair value”. So go ahead and start investing your own money in the things that you know and love. Starbucks: A Growth Story