What's Behind
Millennials Favorite Brands
Juan
Bernardo
Pinto
Hult
Undergrad
London
n his book One Up on Wall Street, guru
investor and bestselling author Peter
Lynch advises the reader to stop
listening to Wall Street “professionals”
and take their investments into their
own hands. The reason for this advice is
I
that the non-experts have many advantages over Wall
Street analysts, which is a rare but valuable piece of
advice coming from a guy that was a Wall Street
portfolio manager himself. The advantages average
millennial Joes and Janes have over the professional
investors are that we know the companies, brands and
products we consume in our daily lives.
Since the beginning of the 21st century, we’ve seen a
rising wave of consumer activism around the world.
People are increasingly more interested in knowing how
the products they consume are made, where the raw
materials and labor behind those products are sourced
from, and the way companies interact with their
communities. Increasingly, consumers around the
world know the governance practices behind those
companies and have an unprecedented access to the
information of any company. The age of social media
helps us to keep informed of everything happening in
the world. We know if a company is doing well, what we
and our friends shop, what they eat, what are the new
trends in the world of business, etc. All the information
you need to know if a company is doing well and if you
could make money investing is right there in front of
your eyes.
Once you know of a company that you think is going
to do great or still has significant growth potential, it is
time to do your homework. Some of us that are fresh
out of school or college still have traumas about the
nightmares caused by our teachers’ homework, but I
promise this is much less boring and frustrating than
your high school assignments. Doing proper research in
a company before you invest your money in it is
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