was a market there. I decided to merge
my passions of beauty products, travel
and Africa. I wanted to travel directly to
the source in order to partner with local
artisans and collectives that make these
products and curate country collections
and call it 54 Thrones after Africa’s 54
countries. emphasis we place on authenticity,
traditional production techniques and
working hard to pay our partners their
worth is critical for us.
HULTIAN: What’s unique about
your business? C: We are still a very new company.
We started in June 2016, so right now
we’re purely focused on producing the
best product we can and finding ways
to optimize customer experience.
C: The beauty product industry is
already heavily saturated but what
allows us to stand apart is our
transparency and the effort we take to
curate quality ingredients and build
relationships with our artisan partners.
I have flown more than 75,000 miles
this year alone in order to first-hand
meet and vet key partners in our supply
chain. The care and
HULTIAN: How are you looking
for different ways to grow your
brand?
HULTIAN: What are your future
plans and what advice do you
wish someone had told you?
C: Action is more important than
perfection. Don’t be married to your
idea to where you lose sight of market
54 Thrones