54 Thrones
Luxury in Africa
C
hristina Tegbe is an entrepreneur born in the US but her roots go
back to Nigeria, Africa. In her professions she has combined her
love for travel, beauty, luxury and roots together to bring her dream
to life. Christina's company, 54 Thrones, dedicates its work to all
the audacious, enterprising, beyond beautiful African women
To me, success was
always about freedom.
changing pace, changing landscapes and changing minds. Because "If wealth
was the inevitable result of hard work and enterprise, every woman in Africa
would be a millionaire."
HULTIAN: Tell us a bit about your company and the industry you’re
in.
CHRISTINA: My company is 54 Thrones. We are a made in Africa luxury
beauty brand. Our mission is to normalize the beauty and luxury of Africa.
We encourage trade by curating high quality African made products, all the
while chronicling authentic African experiences and changing the "pity Africa"
narrative one country at a time. We show the Africa we know, highlighting each
country's greatness in the form of journeys traveled, authentic experiences
and hand-made luxury beauty products. Country by country we partner with
artisans curating high-quality luxury products.
HULTIAN: How did you get your idea for your business?
C: Not too long ago, my mother was diagnosed with breast cancer, but she
beat it. Her doctors advised her moving forward to be extremely careful of the
products she used on her skin. This made me re-evaluate the products I was
putting on my skin and hair and found that the majority of the products I used
had harsh chemicals, parabens and synthetic substances in them. So I began
to think of when I would visit my family in Nigeria, my aunts would send me
packing with small tubs of handmade pure Shea Butter. This Shea Butter was
superb when I compared it to the ones sold at the drugstores, so I knew there
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