Shopping within 100 kilometres gives smaller stores the
chance to survive another day
the manager of the Sunrise Bakery located on Tecumseh Road East in Windsor. “People call in and order cakes and pastries for
their parties."
Jovanoski has been with Sunrise Bakery since it opened in 2008. It’s grown over the years to several locations around Windsor.
Sunrise accepts custom orders for cookies breads and baked goods; during the holidays they add items like fruitcakes and
gingerbread cookies to their menus.
But come January, the bakery business - and retailers - see a marked slow down. For small businesses the busier months are
what help keep stores open during the rest of the year when things are rough. Without local shoppers this would not be possible.
“It's not just for holidays,” said Jovanoski. “I think it is important for us as a city to support each other in general throughout
the whole year, because we want to boost our economy here in Windsor.”
In the end shopping local affects both the smaller stores and the box stores in the area, and keeps the local residents in the
stores employed. These employed people then buy local from others, and so on and so forth.
“It is like a chain,” said Calsavara. “When you cut one piece off, the rest become affected.”
It’s important to remember big box stores and online sources aren’t the only options for shopping. Shopping within 100
kilometres gives smaller stores the chance to survive another day, and possibly surprise people with the unique gifts they hold.
They’re also there the other 11 months of the year, ready to provide our community with clothing, hardware, food and gifts. In
return for our shopping dollars, they’re emotionally as well as financially invested in our community.
Sometimes the littlest boxes hold the best surprises.
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